Responsibilities

• Lead the strategy, execution, and optimization of all paid media campaigns to drive ticket sales, merchandise revenue, fan acquisition, and database growth.
• Own the digital ticket sales funnel, from fan acquisition and lead capture through retargeting, conversion, and lifecycle marketing campaigns.
• Manage paid digital advertising campaigns across platforms including Meta, Google Ads, YouTube, Connected TV, programmatic display, SEM, and paid social, ensuring strong performance and efficient budget allocation.
• Oversee Connected TV advertising campaigns through MNTN, optimizing placements, audience targeting, and performance.
• Strategically allocate and manage paid media budgets across campaigns, continuously optimizing performance to maximize return on ad spend.
• Analyze campaign performance, attribution data, and audience insights to improve conversion rates and maximize campaign ROI.
• Develop and execute digital lifecycle marketing strategies including email, SMS, retargeting, and marketing automation campaigns that nurture fans from lead acquisition through ticket purchase and retention.
• Manage digital infrastructure that supports campaign performance including landing pages, conversion funnels, and website marketing integrations.
• Utilize HubSpot to manage fan data, segmentation, lifecycle campaigns, and marketing automation strategies.
• Track and analyze social media performance and engagement metrics using Ripple to inform digital campaign strategy and fan growth initiatives.