Director, Digital Marketing

Responsibilities

• Performance Media Strategy & Execution
• Own the global digital/performance media strategy across paid search, paid social, programmatic display, retargeting, ABM syndication, and intent-based targeting platforms.
• Build and manage a multi-million dollar performance media budget across regions, products, and campaign priorities, ensuring efficient allocation against pipeline and revenue targets.
• Develop channel-specific media strategies that align with integrated campaign objectives, target audiences, product priorities, and business goals.
• Translate campaign narratives and audience strategies into scalable paid media programs that drive awareness, engagement, pipeline generation, and customer acquisition.
• Lead account-based marketing media orchestration efforts, including account targeting, intent signal activation, audience segmentation, and coordinated outreach programs aligned with Sales and Field Marketing priorities.
• Identify and evaluate emerging channels, technologies, and paid media opportunities that can accelerate growth and improve marketing performance.
• Performance, Measurement & Optimization
• Own performance media reporting and accountability across key metrics including pipeline generated, pipeline influenced, cost per opportunity, customer acquisition cost, return on ad spend (ROAS), and channel efficiency.
• Partner with Marketing Operations and Analytics teams to design and maintain attribution models that connect media investments directly to pipeline creation and revenue outcomes.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• 8-12+ years of experience in performance marketing, paid media, demand generation, digital marketing, or related disciplines within cybersecurity, enterprise software, SaaS, or B2B technology environments.
• Proven track record managing global paid media programs and multi-million dollar media budgets.
• Deep expertise across paid search, paid social, programmatic advertising, retargeting, ABM platforms, and intent-based marketing strategies.
• Hands-on experience with platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and leading demand-side platforms (DSPs).
• Demonstrated success using paid media to drive measurable pipeline generation, customer acquisition, and revenue growth.
• Strong understanding of marketing attribution, funnel analytics, conversion optimization, and marketing measurement frameworks.
• Experience partnering closely with Sales, Revenue Operations, Product Marketing, Demand Generation, and Executive Leadership teams.
• Proven ability to translate business goals into scalable paid media programs and performance strategies.
• Strong analytical, quantitative, and data visualization skills with the ability to turn insights into action.

Preferred

• Experience marketing cybersecurity, AI, cloud, or enterprise technology solutions.
• Experience marketing to both technical buyers (CISOs, Security Operations, IT leaders) and executive business decision-makers (CIOs, Board members, Executive Leadership).
• Experience with ABM platforms such as 6sense, Demandbase, LinkedIn ABM, or similar intent-driven marketing technologies.
• Familiarity with Salesforce, Marketo, HubSpot, or related CRM and marketing automation platforms.
• Experience building attribution models and optimizing performance marketing investments in complex B2B buying environments.
• Experience operating in high-growth, global technology organizations.

Benefits

• Benefits: 100% medical, dental and vision insurance, plus dependents Paid parental leave Pet insurance Discount Life insurance Commuter benefits 401(k) Employee Assistance Program As a growing business strengthening its governance and controls, this role plays a part in supporting high standards of integrity and accountability.