Director Digital Marketing

Responsibilities

• Develop and Deliver the Global Digital Marketing Strategy
• Define and execute the long-term digital and omnichannel marketing strategy for the AWC portfolio.
• Drive the integration of digital engagement across brand planning, portfolio strategy, customer experience, and product launches.
• Identify emerging technologies, customer engagement models, and innovative approaches that create competitive advantage and accelerate growth.
• Build and Lead a Digital Centre of Excellence
• Establish best practices, governance frameworks, tools, and operating models that elevate digital marketing capabilities globally.
• Act as a strategic advisor to global and regional marketing teams on digital activation, channel effectiveness, and customer engagement.
• Build organisational capability through coaching, training, and knowledge sharing.
• Advance Omnichannel Customer Engagement
• Lead the design and optimisation of integrated customer journeys across digital channels.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related discipline.
• Significant experience leading digital marketing, omnichannel engagement, or marketing communications within complex global organisations.
• Proven track record of developing and executing digital strategies that deliver measurable business growth and customer engagement.
• Deep understanding of customer journey design, content strategy, digital channels, CRM, marketing automation, analytics, and marketing technology.
• Experience building and leading high-performing teams in a matrixed, international environment.
• Strong stakeholder management and influencing skills, with the ability to drive alignment across functions and regions.
• Strategic thinker with a strong commercial mindset and a passion for innovation and customer experience.
• This is a hybrid role, linked to our headquarter in London, Paddington. This position will require travel up top 25% of the time.