Responsibilities

• Formulate and execute digital marketing strategies for single and album launches across paid, owned, and earned channels.
• Partner with label services to establish artist growth goals (audience, streaming, CRM, engagement) and ensure digital initiatives directly support those KPIs.
• Act as the primary digital liaison between artist management, label teams, label services, and external agency partners.
• Lead development and execution of CRM strategies (email, SMS, fan capture, lifecycle marketing) at both project and label level.
• Oversee digital campaign budgets, ensuring efficient allocation across paid media, content, and platform activations.
• Translate data and insights into actionable campaign optimizations and audience growth strategies.
• Maintain strong understanding of platform ecosystems (Spotify, Apple, YouTube, TikTok, Meta, Amazon) and evolving digital trends.
• Design and implement full-funnel digital campaigns for each release.
• Utilize insights from shared services to inform audience targeting, media mix, and platform strategy.
• Manage digital budgets, aligning spending with campaign goals and ROI expectations.

Requirements

• 7+ years of experience in music or entertainment marketing with a strong digital focus
• Bachelor’s degree in marketing or other relevant disciplines.
• Proven track record executing digital campaigns across DSPs, social platforms, and CRM ecosystems
• Strong understanding of paid media, audience development, and analytics tools
• Experience collaborating cross-functionally with creative, publicity, A&R, and partner teams
• Ability to manage multiple projects, timelines, and budgets simultaneously
• Excellent communication skills and ability to translate data into strategy
• Creative thinker with a digital-first mindset and audience-centric approach
• Strong communication and teamwork skills required.
• 20% domestic travel required for artist activation and label requirements.

Benefits

• At Concord, we offer comprehensive medical and wellness benefits
• generous time off
• parental leave
• charity match
• paid time off for volunteering
• other fun company perks
• beautiful new offices
• culture committed to supporting everyone’s growth and development