Responsibilities

• Own and manage the overall vision for digital and traditional communications within the School of Medicine; executing strategic marketing tactics for the Academic and Clinical departments while providing oversight of web content, social media, clinical marketing, academic content and other areas.
• Oversees a team of communications professionals within the Meharry School of Medicine investing in Meharry's long-term strategic digital first agenda leveraging online properties and digital communications tools to support the business goals of the organization.
• Assist Academic Dean, SVP of Health Affairs, and SVP of Institutional Advancement in the development of a strategic communications plan to support the mission, goals and objectives for the College aligned with the Meharry Medical College Strategic Plan.
• Drive, create, and manage strategies that assist with student and faculty recruiting, building brand awareness, and driving patient volume.
• Manage communications team of direct reports including: Social Media Strategist, Web Content Manager, and Clinical Marketing Manager.
• Lead the creation and development of a digital content strategy and roadmap to drive organizational alignment and buy-in from stakeholders.
• Secure, coordinate and manage various promotional vendors such as display companies, photographers, videographers, advertisers, printers, etc. ensuring timely delivery of materials, appropriate estimation and invoicing.
• Responsible for data, reports, deliverables including web site analytics, social media analytics and customer service reports.
• Effectively execute the tactical plan which may include advertising campaigns, social media outreach, online communications, and other tactics.
• Serve as a key contributor to the market research process helping to ensure that the promotional tactical plan is aligned with results and recommendations from the market research.

Requirements

• Strong organizational skills and the ability to solve problems and work independently in a timely fashion
• Knowledge of academic medical centers, hospitals or other health-related concerns; higher education; and communications advertising, public relations, promotions/events and web communications
• Excellent written and verbal communication skills
• Excellent interpersonal communication skills
• Experience with use of web content management systems
• Ability to understand and utilize Search Engine Optimization
• Ability to meet budget and deadlines
• Strong project management skills to oversee the development and production of multiple projects
• A Master\'s degree in Communications, Marketing, Public Relations, Business Administration or related field
• 7 or more years of experience in Communications and Experience in academic or health care related field preferred

Preferred

• Preferred: experience in academic or health care related field