Director, Digital Marketing Analytics at CMI Media Group | Cherry Hill, NJ | $90K/yr – $180K/yr

CMI Media Group

Director, Digital Marketing Analytics

Cherry Hill, NJ (On-site)

$90K/yr – $180K/yrSenior Level7+ years expProfessional

Posted 5 months ago

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Job Summary

Own the measurement strategy and lead data-driven analysis to turn insights into client impact while growing a high-performing analytics team.

Measurement strategy ownership: align analysis plans with client objectives and drive impact.
Campaign analysis oversight: deliver actionable optimization guidance and data-driven decisions.
Client advisory and team leadership: nurture relationships and build a high-performing analytics function.

Job Description

Responsibilities

Be the Strategic Compass: Oversee the strategic alignment of measurement and analysis plans, ensuring they align with client objectives and drive impactful results.
Lead with Data-Driven Insights: Provide strategic oversight of campaign performance analysis, deliver actionable optimization recommendations, and champion data-driven decision-making across all assigned accounts.
Be a Client Whisperer: Cultivate and nurture strong client relationships, acting as a trusted advisor and ensuring their needs are consistently exceeded.
Drive Innovation: Explore and implement cutting-edge measurement and analysis methodologies, constantly seeking new ways to deliver deeper insights and value to our clients.
Empower and Inspire: Lead, mentor, and develop a team of talented analysts, fostering a culture of collaboration, growth, and excellence.

CMI Media Group

3.8 Glassdoor

CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

Founded in 1989

Philadelphia, Pennsylvania, USA

1.5K employees (258 in marketing)

www.cmimediagroup.com

78% recommend to a friend

94% CEO approval