Responsibilities

• Own the end-to-end digital acquisition funnel from awareness through account opening to early adoption and activation.
• Set acquisition strategy, define the channel mix, track conversion performance, and make reallocation cases when the data warrants it.
• Understand why members choose Sunward digitally and what gets in the way of that choice.
• Monitor competitive dynamics, including what fintechs and peer institutions are doing to win new accounts and deposits, and work with the VP of Digital Products & Experiences to build Sunward’s strategic response.
• Manage Sunward’s digital budget and own accountability for what it produces.
• Own the plan, track performance against it, explain variance, and make credible cases to leadership when priorities need to shift.
• Build financial models and growth projections.
• Own Sunward’s monthly digital channel performance updates — the analysis, the framing, the story, and the accountability for what it says.
• Partner with Digital Analysts, Product Managers, and the data team to ensure platform data is accurate; own what that data means and what actions it drives.
• Present performance updates to digital and executive leadership with clarity and accountability.

Requirements

• 8+ years in digital growth, digital marketing, product management, or a closely related field.
• Experience in financial services, fintech, or a similarly regulated and member/customer-centric environment required.
• Track record of cross-functional influence without direct authority in a matrixed organization.
• Bachelor’s degree in business, marketing, a STEAM field, or equivalent relevant experience in lieu of a bachelor’s degree.

Preferred

• Strong understanding of agile delivery, design thinking, and enterprise platforms.
• Familiarity with financial institution core banking systems, digital banking platforms, and lending technologies preferred.