Responsibilities

• Develop quarterly and campaign-specific digital fundraising and advocacy strategies, including concepts, themes, offers, audiences, goals, and message architecture.
• Write persuasive fundraising appeals, action alerts, stewardship communications, reactivation campaigns, sustainer appeals, and other donor communications.
• Create conversion-focused copy for petitions, donation pages, advocacy pages, subject lines, preview text, calls to action, and related digital assets.
• Translate complex policy, campaign, and animal-welfare issues into clear, accurate, audience-centered communications.
• Establish measurable objectives for each campaign, including revenue, donor and sustainer acquisition, advocacy actions, conversion, engagement, and retention.
• Develop audience strategies that determine who should receive each message, offer, and follow-up. This includes translating audience strategy into clear, build-ready segments based on donor status, behavior, interests, engagement, acquisition source, and campaign history and tailoring messaging and offers for distinct donor and supporter audiences and for the different roles of Animal Wellness Action and the Center for a Humane Economy.
• Design, refine, and optimize welcome, donor, sustainer, reactivation, and petition-conversion journeys to improve first-time donor and advocacy conversion, monthly sustainer acquisition, retention, and upgrade rates, and supporter reactivation, repeat engagement, and long-term value.
• Build coherent email series and follow-up sequences that connect individual messages into sustained supporter narratives.
• Coordinate messaging, timing, and calls to action across email, web, SMS, social media, fundraising, and advocacy initiatives.
• Create campaign briefs and messaging frameworks that keep audiences, channels, and internal teams aligned from launch through follow-up.

Requirements

• At least seven years of progressively responsible experience in digital fundraising, digital advocacy, direct-response fundraising, nonprofit communications, or a closely related field.
• A demonstrated record of developing digital campaigns that produced measurable fundraising, conversion, acquisition, retention, or advocacy results.
• Exceptional persuasive writing and editing skills, with the judgment to adapt voice, framing, detail, and urgency for different audiences and objectives.
• Strong understanding of audience segmentation, donor behavior, supporter journeys, testing, conversion optimization, and cross-channel campaign strategy.
• Experience with an email marketing, advocacy, or CRM platform; EveryAction/Bonterra or comparable platform experience is especially valuable.
• Comfort interpreting campaign data, establishing benchmarks, and using results to improve strategy and execution.
• Ability to manage multiple campaigns and deadlines while collaborating effectively across fundraising, advocacy, communications, web, and social media teams.
• A strategic mindset combined with a willingness to personally write, edit, test, troubleshoot, and improve the work.
• A specific college degree is not required; demonstrated performance and relevant experience are more important.