Director, Digital Experience and Strategy for Enrollment Management

Responsibilities

• Strategic Digital Leadership: Proven ability to develop and execute long-term digital strategies that drive results, align with institutional goals, and adapt to a dynamic environment; strong business acumen and strategic thinking.
• Comprehensive User Experience (UX) and Web Strategy: Deep expertise in user-centered design principles, research methodologies, and optimizing digital journeys; advanced knowledge of web design, usability, accessibility (ADA compliance), mobile optimization, responsive design, and visual communication.
• Advanced Web and Technical Proficiency: Mastery of modern standards-based web technologies, including HTML, CSS, JavaScript, front-end frameworks; specific expertise with Drupal CMS.
• Data-Driven Optimization and Analytics: Demonstrated ability to analyze performance metrics, interpret data for actionable insights, and drive data-informed decisions utilizing tools such as Google Analytics, CrazyEgg, Siteimprove, and BrightEdge SEO; proven experience in Conversion Rate Optimization (CRO) and A/B testing.
• Digital Engagement and CRM Integration: Superb understanding of social media platforms and institution-wide digital content and advertising strategies; experience managing digital customer journeys, specifically with Slate Technolution CRM.
• Project, Vendor, and Operational Management: Demonstrated leadership in digital project management, including leading adoption of project management/collaboration tools; experience overseeing digital initiatives and effectively managing external digital vendors.
• Exceptional Communication and Cross-functional Collaboration: Proven ability to translate complex technical concepts and requirements into clear business solutions for non-technical stakeholders; high-level internal customer service skills.
• Crisis Management and Availability: Experience in crisis communication strategies leveraging digital platforms; availability for off-hour crisis support.
• Designs, implements, and assesses the effectiveness of the university marketing and communications strategy. Gathers and prioritizes objectives, sets course of action, and deploys necessary resources
• Conceptualizes and executes multi-channel campaigns to ensure the alignment of communications and messaging across all traditional and non-traditional channels

Requirements

• Bachelor's degree in related field
• 8 years of relevant experience
• Equivalent combination of experience and education may be considered

Preferred

• Preferred education, experience or specialized skills: Bachelors required/Master’s preferred in Web/Graphic Design, User Experience Design, Digital Marketing, Computer Science, Information Technology, or other related fields.
• Experience in higher education or student recruitment preferred
• Experience leading or building a digital team in a growing or evolving organization.
• Proactive experience monitoring industry trends, technologies, and standards, with the ability to research, recommend, and apply new technologies as they emerge to drive innovation.
• Knowledge of broader customer experience (CX) strategies and tools, and familiarity with additional marketing automation platforms beyond core CRM integration.
• Exceptional troubleshooting skills.