Director, Digital Experience & Operations

Santa Fe, NM (Unknown)

Salary Not AvailableDirector/Executive8+ years exp

Posted 2 weeks ago

Job Summary

Own and optimize Thornburg’s marketing technology stack and digital operations, leading website strategy, analytics, governance, and cross‑functional execution across Marketing, Technology, Compliance, and Data & Analytics.

  • Oversee platforms, vendors, and automation to enable scalable campaigns.
  • Develop dashboards and workflows to measure digital channel performance and alignment with business priorities.

Job Description

Responsibilities

  • Manage and optimize Thornburg’s marketing technology ecosystem, digital platforms, workflows, and vendor relationships.
  • Lead digital operations and enablement activities, including marketing technology administration, campaign deployment infrastructure, automation, governance, and reporting.
  • Own website strategy, administration, publishing processes, and ongoing enhancements to support advisor engagement, content distribution, brand experience, accessibility, and compliance standards.
  • Develop operational dashboards and reporting frameworks to monitor performance, capacity, productivity, digital channel effectiveness, and alignment with business priorities.
  • Partner across Marketing, Technology, Distribution, Compliance, Data & Analytics, and Creative teams to improve coordination, execution visibility, prioritization, and scalability.
  • Identify opportunities to improve content taxonomy, metadata strategy, personalization, workflow efficiency, digital effectiveness, and continuous improvement.
  • Lead and develop digital marketing, digital operations, and marketing technology resources while managing priorities, workloads, and vendor relationships.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or a related field.
  • 5–8 years of experience in digital marketing, marketing technology, marketing operations, or related disciplines.
  • Demonstrated success managing marketing technology platforms, websites, workflow tools, marketing automation systems, and digital marketing operations.
  • Strong project management, organizational, analytical, and problem-solving skills, with experience improving processes, workflows, and campaign execution.
  • Experience working across Marketing, Technology, Compliance, Data & Analytics, and business teams.
  • Financial services marketing experience strongly preferred, including experience operating in regulated environments.
  • Experience with enterprise marketing technology platforms such as CRM, marketing automation, personalization, analytics, content management, sales enablement, and workflow management systems preferred.
  • Experience leading employees, contractors, vendors, or cross-functional projects preferred.

Benefits

  • Medical, dental, and vision coverage.
  • Employer 401(k) safe harbor and profit-sharing contributions.
  • Work/life programs such as flexible work arrangements, flexible paid time off, paid parental leave, employee assistance program, education reimbursement program.
  • Community involvement opportunities.
  • Onsite cafeteria.
  • Onsite fitness center.
  • Referral program.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Director, Digital Experience & Operations

Thornburg Investment · Santa Fe, NM · Unknown