Director, Digital Engagement at Center for American Progress | USA | $92K/yr – $110K/yr

Director, Digital Engagement

USA (Unknown)

$92K/yr – $110K/yrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Own social engagement and content strategy for CAP Action, leading teams, partnerships, and rapid response planning to move audiences across YouTube, TikTok, X, Facebook, and Instagram.

Social Growth & Engagement: craft and run campaigns and rapid-response plays across multiple teams.
Content & Partnerships: shape compelling content with the VP of Digital Strategy, manage creators, and produce audience videos.
Measurement & Leadership: report performance, mentor junior staff, and drive planning and idea generation for faster decisioning.

Job Description

Develop and implement social growth and engagement strategies for planned campaigns and rapid-response moments, coordinating across the full team to capitalize on breaking news.
Monitor social discovery tools and current events to identify strategic opportunities, connecting trending content and ideas to CAP’s key message priorities.
In partnership with the Vice President of Digital Strategy, develop a strategic plan to produce and post compelling content in coordination with teams across American Progress.
Onboard and manage junior-level engagement team staff, ensuring they develop a well-rounded set of skills for working in the progressive digital landscape.
Work directly with our video team to pitch and give feedback on content meant to grow audiences.
Regularly report out performance insights to inform engagement strategies and best practices.
Actively participate in and lead team brainstorms and planning meetings.
Help monitor and manage relationships with partners and creators to amplify CAP Action content.
Create and post engaging video clips of speeches and media appearances by key progressive leaders and messengers.
In preparation for rapid-response moments, work with the Digital Partnerships team to develop plans, tool kits, and asset banks for partners.

Center for American Progress

4.2 Glassdoor

The Center for American Progress is an independent, nonpartisan policy institute that is dedicated to improving the lives of all Americans through bold, progressive ideas, as well as strong leadership and concerted action. Our aim is not just to change the conversation, but to change the country.

Founded in 2003

Washington, District of Columbia, USA

326 employees (54 in marketing)

www.americanprogress.org/about-us

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