DIRECTOR OF DIGITAL

Niagara Falls, NY (Hybrid)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 weeks ago

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Job Summary

multi-channel brand strategy owner who audits and elevates art and mission driven brands across web, social, and editorial touchpoints.

Lead brand audits to shape voice, architecture, and audience engagement across multiple channels.
Build strategic frameworks for organic and paid campaigns with editorial calendars and content pillars.
Strengthen client relationships, present strategy, and spot growth opportunities across key accounts.

Job Description

multi-channel brand strategy owner who audits and elevates art and mission-driven brands across web, social, and editorial touchpoints.

Lead comprehensive communications audits for new and existing clients, evaluating brand voice, content architecture, digital presence, competitive positioning, and audience engagement.
Synthesize audit findings into actionable content and design strategies that inform branding, web, and social workstreams.
Define channel strategy, messaging hierarchies, and tone of voice guidelines across digital touchpoints.
Develop strategic frameworks for organic and paid campaigns, including editorial calendars, content pillars, and paid media approaches.
Serve as senior point of contact across key accounts, leading strategy presentations, kickoffs, and ongoing client calls.
Translate client goals and feedback into clear internal briefs and creative direction.
Build and maintain strong client relationships that support retention and account growth.
Ensure all deliverables meet the strategic and quality standards expected by both the agency and its clients.
Oversee integrated campaigns across brand, web, social (organic and paid), editorial, and email channels.
Collaborate with Creative Director, designers, copywriters, and developers to ensure strategic cohesion from concept to publication.

7+ years in digital strategy or integrated marketing with agency background.
Deep knowledge of contemporary art world, cultural institutions, and mission-driven brands.
Experience conducting brand audits and translating findings into multi-channel strategy.
Strong command of organic and paid channels including social, web, email, and display.
Exceptional written communication across strategic, editorial, and client-facing registers.
Fluency in analytics platforms (Google Analytics, Meta Insights, Sprout) and paid media models (CPC, CPM, CPA).
Experience with Google Workspace, Basecamp, Figma, Sanity, Notion, Webflow, Claude.

flexible schedules
hybrid work model
cultural benefits that encourage ongoing engagement with the arts
direct access to exhibitions, openings, and the wider creative community that fuels our work

This role begins with a one-month contract engagement, with the expectation of transitioning to a full-time salaried position with benefits for the right candidate.
Compensation for the initial contract will be commensurate with experience.

Digital Counsel

Digital Counsel is a New York creative agency founded by experts in the fields of contemporary art and media. We provide advertising by artists. Our services encompass digital marketing strategy, content creation, including editorial and artist commissions, social media management, paid media advertising, and guerilla marketing. We also offer branding, website design, and full stack development. Select clients include Hyundai Artlab, Rockefeller Center, Harmony Korine’s EDGLRD, The Armory Show, Aspen Ideas: Climate, a partnership between the City of Miami Beach and the Aspen Institute, Crystal Bridges Museum of American Art, and the Art Dealers Association of America (ADAA).We are the first official affiliate of Cultural Counsel, the “big tent” (Vanity Fair) communications firm that provides media strategy for the world’s top institutions, art organizations, and brands, including A24, Mellon Foundation, and Times Square Arts. Together, our sister companies bring an innate understanding of trends and cultural themes sharpened by decades of working in the art world.As a social-first firm led by artists, we understand the nuanced distinctions within the contemporary art world—as well as an instinctual plan to communicate key narratives to the wider public. We deliver premium services designed to amplify earned media, as well as a full suite of advertising and digital marketing tools.

Founded in 2022

New York, New York, USA

10 employees (5 in marketing)

www.digitalcounsel.xyz