Responsibilities

• This role owns Preservica's content and marketing communications output, with a strong bias toward digital, AI-optimized, and ABM-aligned execution
• Build and run a coherent, high-velocity content and communications program that supports pipeline growth across our vertical markets
• Own a portion of the marketing budget and oversee a small team, working closely with supporting agencies to plan, produce, and distribute content at scale
• Build and execute a content strategy optimised for AI-powered search tools (Google Gemini, Copilot, ChatGPT), ensuring Preservica surfaces where buyers research
• Align with traditional SEO and use AI tools to scale output without sacrificing quality
• Develop content and campaign assets supporting ABM programs across priority verticals
• Own Preservica's LinkedIn strategy and broader social media presence, driving persona-level engagement that builds pipeline
• Work closely with Marketing Demand Managers to create and manage lead gen content (tip sheets, infographics, email sequences, landing pages) for key personas across verticals
• Own the editorial calendar and partner with Demand Generation to feed nurture workflows and support conversion goals.
• Produce press materials, blogs, whitepapers, case studies, and product announcements