Director of Digital Commerce & Growth

Responsibilities

• Acquire - Lead paid search, SEO and emerging discovery channels, with accountability for return on investment and cost per acquisition. - Set media planning, budget and testing standards, and hold agency partners to defined performance standards. Convert and Retain - Own the site experience, including UX, search, merchandising and personalization, and run experimentation to improve conversion and order value. - Build email and lifecycle marketing programs (triggers, win-back, cross-sell) that increase repeat purchase and customer value. - Lead website redesign and platform modernization programs from requirements through launch and post-launch optimization, partnering with IT and external build partners. Catalog and Content - Raise product data completeness and content quality through product information management, SEO content and catalog governance. - Support new product launches with timely, accurate digital content. Marketplaces and Partners - Expand marketplace, distributor and partner channels, including product feeds and retail media, and evaluate new commerce models. Lead Generation and Routing - Lead capture, scoring and routing to field or inside sales, with an agreed follow-up service level. - Run the shared campaign calendar, including executing cross-sell campaigns. Performance and Growth - Own the digital scorecard, attribution methodology and forecasting in partnership with Finance, and report results to executive leadership. - Identify new growth opportunities, build the business case and validate them through structured tests. Leadership and Operations - Lead, coach and develop a multi-disciplinary team, and run a shared delivery backlog and operating rhythm with IT. - Manage budget, agencies, technology vendors and offshore resources, holding partners to defined performance standards.

Requirements

• Bachelor’s degree in business, marketing, engineering or a related field; MBA preferred.
• 10+ years of progressive experience in digital commerce or digital marketing, including 5+ years leading multi-disciplinary teams.
• Led at least one major website redesign or eCommerce replatform from business case through launch.
• Proven command of paid search, SEO and lifecycle marketing at scale, with analytical rigor on incrementality and return.
• Experience in B2B or considered-purchase commerce, including large catalogs and mixed account and guest customers.
• Experience aligning marketing and sales through lead management, routing and follow-up processes.
• Experience managing agencies, technology vendors and offshore teams.
• Life science, laboratory, industrial or B2B distribution environment experience.
• Marketplace and AI-enabled personalization experience.
• Hands-on familiarity with web analytics, email marketing and search and merchandising platforms; multi-brand environments.

Preferred

• MBA preferred.

Benefits

• Medical, Dental, Vision Insurance
• Disability Insurance
• Life Insurance
• 401(k) company match
• Paid Time Off (15 days annually)
• Paid Holiday time (10 company-designated days)
• Tuition Assistance
• Additional benefits available with company package