Responsibilities

• Lead and mentor a cross-functional team spanning Lifecycle Marketing, Ecommerce & CRO —ensuring strategic alignment and high-impact execution across all digital growth initiatives and channels.
• Set, track and own performance KPIs across channels, with a focus on LTV, CVR, repeat purchase rate, subscription growth/churn, and lead capture.
• Define the long-term strategic vision and roadmap for digital channels, staying at the forefront of evolving technologies like AI, customer behaviors, and platform innovations to fuel sustained competitive advantage.
• Adapt digital channel strategies to support the brand’s expansion into omnichannel, making sure digital, marketplace, and retail touchpoints work in concert.
• Oversee the overall DTC site experience, merchandising and tech stack functionality, including long term vision and roadmap, in collaboration with a third-party dev agency and inhouse team.
• Ensure alignment between site content, campaign messaging, and lifecycle flows to deliver a cohesive and frictionless digital customer journey that drives subscription signups & LTV.
• Lead ongoing optimization efforts across site UX, conversion funnels, and merchandising strategy—leveraging analytics, testing frameworks, and user insights to continuously improve performance and drive business impact.
• Lead the customer retention and lifecycle marketing strategy and metrics across email, SMS and site-based experiences—developing journeys that drive engagement, repeat purchase, subscription and long-term loyalty.
• Drive the end-to-end subscription strategy—accelerating acquisition, retention, churn reduction, and LTV through personalized experiences, offer testing, and continuous performance optimization.
• Oversee CDP optimization & segmentation strategy as well as content personalization to improve conversion, reactivation, and customer satisfaction across all customer cohorts.

Requirements

• 10-12+ years of experience in digital marketing, retention, or eCommerce leadership roles, ideally within consumer health, wellness, or CPG sectors; Experience with a brand moving from DTC to Omnichannel is a plus
• Proven success leading multi-functional digital teams across lifecycle marketing & eCommerce, with clear ownership of channel strategy, performance, and team development
• Track record of driving customer retention, subscription growth, and lifetime value (LTV) through data-informed strategies across digital channels
• Demonstrated ability to evolve DTC strategies in ways that complement and amplify retail performance, using digital to drive long-term customer value and cross-channel loyalty
• Strong strategic and analytical mindset, capable of using data to guide decision-making, prioritize initiatives, and communicate results to executive stakeholders
• Fluency with digital tools and platforms including Simon CDP, Shopify Plus, Klaviyo, Attentive and Ordergroove or similar subscription platforms
• Exceptional communication, collaboration, and leadership skills, with the ability to align cross-functional teams around shared growth objectives and deliver results in a fast-paced environment

Preferred

• Experience with a brand moving from DTC to Omnichannel is a plus

Benefits

• OUR OFFER Here, career paths aren’t predefined, and bureaucratic limitations don’t exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women’s Health brands are investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that’s as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.