Responsibilities

• Growth Analytics Authority: Serve as the strategic measurement lead for the entire Global Growth Marketing organization, designing, standardizing, and evolving cross-functional performance frameworks.
• Account-Based Funnel Metrics: Track, analyze, and optimize full-funnel account progression metrics (Target Account engagement, MQL/SQL velocity, pipeline creation, and closed-won revenue impact).
• Executive Dashboarding: Build, maintain, and uplevel performance reporting dashboards using GA4 , CRM platforms, and internal BI tools to translate complex datasets into actionable growth recommendations for executive leadership.
• Cross-Channel Optimization: Identify growth bottlenecks and conversion drop-offs across channels, driving data-informed recommendations to improve overall marketing productivity.
• AEO & Generative AI Search Ownership: Own OutSystems’ visibility and positioning across emerging AI answer engines (e.g., ChatGPT, Perplexity, Gemini, Claude), directing prompt optimization, content discovery, and brand authority strategies.
• Traditional SEO Leadership: Guide enterprise organic search strategy, technical site architecture health, and keyword taxonomy to drive high-intent organic acquisition.
• Team & Agency Leadership: Directly manage in-house search specialists, specialized external AEO strategists, and enterprise agency partners.
• Search Intelligence Stack: Drive strategy and operational adoption across search intelligence platforms (e.g., Ahrefs , BrightEdge , Profound , Google Search Console ).
• Content Syndication Programs: Own strategy, vendor selection, budget allocation, and ROI for programmatic content syndication platforms, paid email sponsorships, and paid webinar programs.
• Lead Quality & Ingestion: Standardize lead validation, target account match rates, and automated ingestion workflows for syndicated lead sources to maximize sales acceptance and conversion.

Requirements

• Experience: 8–10+ years of progressive leadership experience in digital growth marketing, marketing operations, or strategy within Enterprise B2B SaaS.
• Analytics & Funnel Mastery: Proven track record as an analytics authority for growth teams, with deep expertise in GA4, CRM/BI platforms, and account-based funnel metrics (target account engagement, pipeline velocity, MQL/SQL progression).
• Search & AEO Vision: Expertise in modern enterprise SEO combined with a proactive strategy for Answer Engine Optimization (AEO) and generative AI discovery.
• Syndication & Programmatic Expertise: Demonstrated success managing programmatic content syndication platforms, third-party vendor relationships, and database governance.
• Strategic Leadership: Low-ego, highly structured leader capable of managing specialized teams and external agency partners while providing elevated strategic governance to mature channel functions.
• Communication: Ability to distill complex performance data into clear, compelling growth narratives for senior executives and cross-functional partners.
• Salary Determination: Our salary range is based on industry standards, company performance, and market conditions. We offer competitive compensation packages to attract and retain top talent. In determining salary ranges, we consider factors such as
• Market Research: Industry reports, salary surveys, and online salary databases
• Company Performance: Financial performance, revenue growth, and budget allocation
• Job Requirements: Skills, experience, and qualifications necessary for the role