Responsibilities

• Inspire and Motivate: Create a culture of excellence, innovation, and urgency within the marketing teams, inspiring team members to deliver their best work.
• Strategic Cross-Functional Alignment: Collaborate closely with sales leadership, product and industry experts, and the Strategic Market Solutions Group to develop comprehensive marketing strategies aligned with pipeline creation and market awareness goals.
• Integrated Campaigns: Ensure all marketing campaigns are aligned with core themes and company objectives, reducing the likelihood of one-off activities.
• Team Leadership: Lead, recruit, and manage a diverse team providing guidance, mentorship, and support to ensure the team's success in executing marketing initiatives.
• Demand Generation: Develop and manage lead generation campaigns across various channels such as email, paid search, paid social, and SEO to drive high-quality leads into the sales funnel.
• Account-Based Marketing (ABM): Implement ABM strategies targeting key accounts, tailoring marketing efforts to meet the specific needs and pain points of target customers and existing customers.
• Digital Marketing: Oversee the company’s website strategy, email marketing campaigns, and performance marketing efforts to ensure exceptional user experience and ROI.
• Lifecycle Marketing: Map out and optimize customer journeys, ensuring all touchpoints provide value and enhance customer experience.
• Actionable Plans: Translate strategic direction into actionable field marketing and sales plans that effectively target key markets, segments, and buyer personas, driving significant sales pipeline growth.
• Market Insights: Stay aware of industry trends, market dynamics, and competitive landscape in each region to inform strategic decision-making and enhance the effectiveness of field marketing efforts.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field
• Minimum of 10 years of experience in field or growth marketing or related roles with a proven track record of driving brand awareness, customer acquisition, and retention in a global environment.
• Exceptional leadership and team management skills with the ability to recruit, motivate, and inspire others to achieve their full potential across diverse cultural and geographical contexts.
• Excellent communication and interpersonal skills with the ability to influence and collaborate with cross-functional teams.
• Proven ability to work effectively in a fast-paced, dynamic environment with strong project management skills and the ability to prioritize and manage multiple initiatives simultaneously.
• Data-driven mindset with proficiency in measurement and analysis, able to translate insights into actionable strategies and recommendations.
• Self-starter mentality with the ability to drive initiatives with minimal direction.

Benefits

• Majesco offers a comprehensive employee benefits package with most coverage starting Day One. Our benefits package includes, but is not limited to: Medical, dental & vision insurance; employer-funded HSA coordinating with a high-deductible health plan; FSA, short-term/long-term disability; Life/AD&D insurance; 401(k), flexible time off, paid sick days and 11 paid holidays; paid parental/bonding leave; career anniversary leave and other voluntary benefits.