Director, CVRM Communications

Responsibilities

• Develop and deliver global communications plans from Phase I through launch with consideration of the full franchise opportunity, including milestones, data readouts, regulatory events, congress presence, partnerships and competitive responses.
• Build compelling disease and asset narratives with clear messages and proof points; produce press releases, Q&As and materials for global and local use; prepare and train spokespeople.
• Collaborate with global/regional media and country teams; support investor communications with Investor Relations; engage external experts and investigators.
• Lead deployment across corporate digital/social channels, leveraging paid and organic opportunities.
• Drive internal understanding and engagement for obesity/weight programs; partner with leaders and Global Internal Communications.
• Build relationships and co-create programs with patient groups to inform strategy and drive shared agendas in coordinate with the Director of Advocacy, CVRM
• Lead issues preparedness and crisis management, including scenario planning, training, tracking and alignment across markets.
• Optimize agencies and resources; set objectives and KPIs; ensure strong project management and measurement.

Requirements

• Bachelor's degree
• At least 8 years of communications experience primarily in pharmaceutical product communications
• Significant pharmaceutical product and healthcare communications experience (in-house or agency) for the global biopharma industry; strong media relations, issues management and patient advocacy experience.
• Deep understanding of product and/or pipeline communications, and the communications and campaign required for reaching a wide range of key audiences including patients, healthcare professionals, the financial community (investors, analysts), media, employees, partners, academics and researchers, patient advocacy groups and policymakers.
• Expert product communications writing; digital communications proficiency; internal communications and change experience; ability to translate science for varied audiences; strategic and hands-on delivery.
• Creativity and ability to develop compelling campaigns
• Proven ability to influence and counsel across senior, cross-functional, and global teams; coaching capability; cultural agility.
• Ability to work effectively within a highly matrixed organisation, building strong, trusted relationships and establishing ways of working that support successful delivery against strategy.

Preferred

• OTC / DTC communications experience
• Science or Journalism related education