Director, Customer Insights & Analytics

Knoxville, TN (Hybrid)

Salary Not AvailableSenior Level7+ years exp

Posted 7 days ago

Job Summary

Own Regal's customer insights and research across loyalty, subscription, and marketing, driving analytics, segmentation, and reporting to inform growth.

  • Leads qualitative and quantitative programs
  • Partners with Marketing, Film Analytics, Revenue, Product to align data-driven decisions

Job Description

Responsibilities

  • You'll lead Regal's customer insights and research function across loyalty, subscription, and marketing initiatives.
  • You will develop a deep understanding of customer behaviors, motivations, preferences, and engagement drivers.
  • You'll design and manage qualitative and quantitative research programs, translating findings into actionable business recommendations.
  • You'll lead analytics supporting loyalty and subscription programs, identifying opportunities to improve acquisition, retention, engagement, and profitability.
  • You will develop customer segmentation and behavioral analysis strategies to enhance targeting and personalization efforts.
  • You'll serve as the primary analytics partner for the Marketing organization, supporting CRM, brand, acquisition, and retention initiatives.
  • You'll develop and track key performance metrics, measurement frameworks, and KPIs to evaluate marketing effectiveness and business impact.
  • You will own reporting, dashboards, scorecards, and executive insights that support data-driven decision-making across the organization.
  • You'll partner with Film Analytics, Revenue Management, Product, and Finance teams to connect customer, attendance, content, and commercial performance data.

Requirements

  • You bring 7+ years of experience in customer insights, analytics, market research, business intelligence, or marketing analytics.
  • You have strong experience leading customer research and analytical functions, helping organizations better understand their customers and make informed decisions.
  • You know how to uncover meaningful customer insights and translate them into business strategies and actions that drive results.
  • You're a skilled communicator and storyteller, with the ability to present insights in a compelling way and influence senior leaders.
  • You're experienced working with Customer Data Platforms (CDPs), BI platforms, visualization tools, and customer analytics environments to turn data into impactful business decisions.
  • You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here - About us (https://cineworld-cinemas.staging.krakatoa.eu-2.volcanic.cloud/about-us)

Benefits

  • Discretionary annual bonus
  • Hybrid schedule (4 days in-office and 1 day from home each week)
  • 401(k) program with a company match
  • Medical, vision, dental, and other insurance coverage for you and your family
  • Employer-paid life insurance and short/long-term disability insurance
  • Employee Assistance Program, including 24/7 counseling access
  • Paid Vacation, Sick, and Parental leave
  • 12 Paid Holidays each year
  • Half-Day Fridays in the summer season
  • 17 free movie tickets monthly and 50% off most concessions at Regal theatres

Marketing Team

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Director, Customer Insights & Analytics

Regal Entertainment Group · Knoxville, TN · Hybrid