Responsibilities

• Set the Global Creator Ecosystem Marketing Strategy
• Define the multi-year marketing vision, strategic priorities, audience approach, and investment roadmap for Minecraft’s creator ecosystem.
• Translate franchise, business, creator, player, and market insights into clear choices that expand creator participation and improve creator success.
• Establish the strategic narrative and decision frameworks that connect creator opportunities across programs, platforms, Marketplace, and franchise initiatives.
• Lead Cross-Functional Alignment and Executive Decision-Making
• Serve as the senior marketing partner to Creator, Marketplace, Product, Platform, Business Development, Analytics, Community, and franchise marketing leaders.
• Build alignment across complex and sometimes competing priorities, surface tradeoffs, and drive decisions that advance the overall health of the creator ecosystem.
• Represent creator ecosystem strategy in senior leadership forums and translate decisions into clear direction for cross-functional teams.
• Build a Scalable Creator Growth and Engagement Portfolio
• Architect an integrated portfolio of acquisition, onboarding, education, activation, recognition, advocacy, and retention programs across the creator lifecycle.

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
• 4+ years people management experience or indirect people management experience (or virtual teams)

Preferred

• Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience.
• 6+ years people management experience.
• Experience developing go-to-market strategies, positioning, messaging, and audience engagement programs for products, platforms, communities, or ecosystems.
• Experience leading cross-functional initiatives and influencing stakeholders across marketing, product, business, and partner teams.
• Strong communication and storytelling skills with the ability to translate customer and market insights into actionable business strategies.
• Experience setting multi-year strategy and leading high-impact, global, or portfolio-level marketing initiatives in a complex organization.
• Demonstrated ability to influence senior leaders, align cross-functional organizations, navigate ambiguity, and drive decisions without direct authority.
• Experience building and scaling creator, partner, influencer, ambassador, or community programs that drive participation, advocacy, retention, and long-term ecosystem health.
• Experience working within gaming, creator economy, marketplace, platform-based, or community-driven businesses, including two-sided ecosystems.
• Experience establishing measurement frameworks, leading business reviews, and using quantitative and qualitative insights to guide strategy and investment.