Associate Director, Creator Management
Publicis Media
New York City, NY (Remote)
$100K/yr - $120K/yrAgencyFull-timeSenior level7+ years exp.
2 days ago
Director, Creator Management
New York, USA (On-site)
$140K/yr – $165K/yrDirector/Executive7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive creator-led campaigns and end-to-end creator-pillar leadership from strategy to risk management at VaynerX.
- Must-have: 7-10 years in social media, creative advertising, or talent management
- Standout: Proven ability to defend creative decisions with clients and translate brand concepts into casting strategies
- Internal authority on the Creator Economy with cross-functional influence
Job Description
Responsibilities
- The New "Creative" Director: Partner with Client Partnerships, Strategy, and Creative leadership to architect creator-first campaigns. You will translate high-level brand concepts into casting strategies, ensuring we use creators to solve creative problems (diversity, volume, authenticity) that internal teams cannot solve alone.
- AIM Session Leadership: Oversee the integration of Associates and Residents into AIM sessions. Train the team to proactively pitch creator-led concepts that drive business results, moving the CAIT team from an "order taker" to a strategic partner.
- Quality Control: Define and enforce the standard for SMA Excellence. Ensure the team understands the distinction between "Creator as Talent" (delivering raw performance/assets) and "Veditor" (technical assembly), ensuring delivered assets are creatively effective and commercially safe.
- Virtual Directing Protocols: Establish the frameworks and training for "Virtual Directing," empowering your team to guide creator talent toward the right performance while the footage is still being shot.
- Team Operations & Financial Health
- Mentorship: Manage and develop a team of Associates and Residents. Train them to think less like project managers and more like Casting Directors and Producers.
- Pipeline Management: Oversee the end-to-end operational health of the Creator pillar. While Associates handle execution, you are accountable for the systems regarding contract negotiations, payment processing, and project timelines to ensure speed and compliance.
- Margin & Efficiency: Monitor the financial health of creator projects within your pod. Optimize workflows to reduce rounds of revisions and ensure we are delivering high-volume assets at a margin that works for the business.
- Risk Management: Serve as the escalation point for complex creator negotiations or usage rights issues, protecting the agency and client from liability.
- Industry Thought Leadership & Business Growth
- The Subject Matter Expert: Serve as VaynerMedia's internal authority on the Creator Economy. You are the person Account Directors call to help sell a CAIT incremental scope to a hesitant client, and the person Strategy looks to for the latest on platform creator trends.
- External Representation: Represent VaynerMedia at industry panels, events, and new business pitches, articulating our unique "Creators as Talent" philosophy.
- Trend Analysis: Turn trends from the creator economy into actionable business opportunities for our clients.
Requirements
- 7-10 years of experience in social media, creative advertising, or talent management
- Creative/Operator Hybrid: You have the taste level to improve a piece of creative work and the operational brain to manage the budget and timeline behind it
- The Seller Mindset: You are comfortable in a room with clients, articulating the business value of creators and defending creative decisions
- Practitioner Empathy: You understand the friction points of making content (because you've done it) and can build workflows that remove barriers for both the creator and the agency
Benefits
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
VaynerMedia
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
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