Director, Creator Growth

Los Angeles, CA (Hybrid)

$184K/yr – $250K/yrDirector/Executive10+ years expFull time

Posted 9 hrs ago

Job Summary

Own the strategy and execution for scaled creator acquisition, building the processes, systems, and partner relationships needed to grow the non-exclusive library to thousands of creators, and drive data-informed optimization across onboarding, contracting, and content delivery.

  • Define and monitor KPIs for the scaled program
  • Collaborate with Product and cross-functional teams to reduce onboarding friction
  • Represent Tubi to creators and at industry events

Job Description

Responsibilities

  • Own the strategy and execution for scaled creator acquisition, building the processes, systems, and partner relationships needed to grow the non-exclusive library to thousands of creators
  • Establish KPIs and measurement standards for the scaled program, monitoring creator and content performance across the long-tail portfolio and using data to continuously refine acquisition criteria and partner tiers
  • Partner closely with the product team to define and prioritize product requirements that reduce friction in creator onboarding, contracting, and content delivery at scale
  • Coordinate with creator managers to ensure the scaled pipeline feeds the direct acquisition funnel and that top-performing non-exclusive creators are elevated for deeper partnership consideration
  • Direct workstreams across cross-functional teams (Legal, Business Affairs, Content Operations, Marketing, Product), establishing shared tools, clear lanes, and operating processes that keep internal partners aligned
  • Craft compelling communications on program performance and strategy for senior leadership, and own high-stakes partner and stakeholder communication across the portfolio
  • Apply deep creator-economy expertise to steer bets across creators, partner types, and acquisition channels, and represent Tubi as a voice for creators at industry events

Requirements

  • 10+ years of experience in the creator economy, digital media, streaming, or content partnerships
  • Proven experience building and scaling creator, partner, or supply acquisition programs
  • Strong data literacy, with experience establishing KPIs and using performance metrics to drive acquisition and portfolio strategy
  • Track record of partnering with Product teams to shape tools, workflows, or self-serve platforms
  • Excellent cross-functional leadership skills, with the ability to align stakeholders and remove blockers across teams
  • People management experience, with a passion for developing talent
  • Deep understanding of creator and digital content ecosystems (YouTube, TikTok, Instagram, and emerging platforms) and creator monetization models

Preferred

  • Proactive mindset with the ability to anticipate needs and take initiative
  • Passion for creators, content, and how audiences engage across platforms
  • Highly collaborative and adaptable with a “solutions-first” mindset that brings curiosity, accountability, and creative problem-solving to every challenge.
  • Embodies Tubi’s values of inclusion, integrity, and innovation.

Benefits

  • medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.
  • Flexible Time off Policy to manage all personal matters.
  • Parental Leave Program, twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy.
  • monthly wellness reimbursement.
Tubi logo

Tubi

3.6 Glassdoor

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses

Founded in 2014
San Francisco, California, USA
841 employees (195 in marketing)
60% recommend to a friend
87% CEO approval

Salaries

Posted range

$184K/yr – $250K/yr

Taken straight from the job posting.

Creator Marketing median pay in the United States

$97K/yr

Most earn $75K to $125K. Based on 262 salaries, including bonus and equity.

See all Tubi salaries

Marketing Team

Marketing Team Size
157 (19% of company)
Median Career Experience
7 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$28M
Last Raise
$2M
Series D, 6 years ago

Funding History

  • Dec 2019
    Series D
  • Jul 2017
    Pre Seed
  • Jun 2016
    Series C • $2M

Traffic Signals

Monthly Visitors
44.8M
Monthly Google Ads Budget
$621K
Traffic Source Mix
Search
32.6%
Direct
65.1%
Referral
1.6%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~858

Recent News

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Director, Creator Growth

Tubi · Los Angeles, CA · Hybrid