Director, Creator & Cultural Growth at 1-800-FLOWERS.COM, INC. | Atlanta, GA

1-800-FLOWERS.COM, INC.

Director, Creator & Cultural Growth

Atlanta, GA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive the creator and cultural growth engine across multiple brands by building a scalable creator ecosystem, managing influencer partnerships, and growing organic social to deliver measurable revenue impact.

Must-have: 8–12+ years in influencer marketing or creator leadership with proven results.
Standout: End-to-end strategy, platform-specific execution, and cross-functional leadership for scalable growth.

Job Description

Responsibilities

Develop and lead the enterprise influencer and creator strategy aligned to campaign priorities and brand positioning.
Build a structured creator ecosystem that includes cultural creators, and scalable UGC contributors.
Identify and cultivate creator partnerships that expand reach, authority, and customer relevance across priority platforms.
Ensure creators express the brand authentically while maintaining consistency with brand storytelling and campaign narratives.
Establish clear frameworks for creator partnerships, contracts, governance, and rights management.
Own and grow organic social presence across priority platforms including TikTok, Instagram, Pinterest.
Define the role of each platform within the broader marketing ecosystem, ensuring each contributes to discoverability, engagement, and demand.
Develop scalable publishing and content systems that enable consistent platform growth across multiple brands.
Identify emerging cultural trends and platform shifts that create new opportunities for brand relevance.
Develop programs that connect creator influence to measurable demand generation and commerce outcomes.

Requirements

8–12+ years of experience in influencer marketing, social media strategy, or creator ecosystem leadership within digital, retail, or eCommerce environments.
Proven ability to develop and scale creator and influencer strategies that drive measurable business results.
Strong commercial orientation with the ability to connect creator activity to revenue outcomes, customer acquisition, and lifetime value.
Deep understanding of social platforms, creator economics, and cultural trends shaping consumer behavior.
Experience building and managing high-performing teams.
Ability to collaborate cross-functionally with Brand Marketing, Media, Creative, PR, etc.
Entrepreneurial mindset with comfort operating in fast-moving, test-and-learn environments.
Digital or eCommerce experience strongly preferred.

1-800-FLOWERS.COM, INC.

1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help inspire customers to give more, connect more, and build more and better relationships. The Company’s e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; NapcoSM, a resource for floral gifts and seasonal décor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice’s Table®, a lifestyle business offering fully digital livestreaming and on demand floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation’s 2021 Hot 25 Retailers list, which ranks the nation’s fastest-growing retail companies, and was named to the Fortune 1000 list in 2022.

Founded in 1976

Jericho, New York, USA

4.4K employees (483 in marketing)

www.1800flowersinc.com/careers