Responsibilities

• Builds the formal frameworks and methodologies for approaching major strategic issues both leveraging existing resources and creating new innovative concepts across the Company for area of expertise. Ensures process and structural fit with key stakeholders. Performs as a focal point for cross-functional teams and liaison to stakeholders in developing and implementing frameworks. Develops effective working relationships with stakeholders to achieve targeted goals and/or solutions.
• Counsels key stakeholders on areas of expertise. Partners cross-functionally to translate and define business needs for area of responsibility to execute against. Strategically partners cross-functionally to develop the strategies and actionable roadmap to meet goals. Develops short- and long-range strategies, plans and actionable goals. Oversees implementation of procedures, processes, and policies that have significant impact upon the organization.
• Makes recommendations for the formulation of the strategies and operating plans of the specified area of responsibility, then, based on prevailing conditions executes or adjusts the operating plans of the business unit directed.
• Shares complex information related to areas of expertise. Interacts with senior management to keep abreast of objectives. Interacts with direct reports and peers in management / customers / vendors to interpret information and improve cross-functional processes and programs. Builds and enhances key internal and external contacts.
• Works with external vendors and third parties to develop and maintain positive relationships. Builds and enhances internal and external partnerships.
• Sets financial, operational and quality objectives and develops/oversees operating plans for the area of responsibility.
• Ensures growth and optimization of consumer awareness, market share and/or specified initiatives. Reviews the competitive marketplace and makes recommendations for adjustments to operational and strategic activities based upon identified information.
• May develop budget for specified area of responsibility and delivers against business goals/objectives.
• Analyzes performance drivers, proactively determines actionable strategy, and then contributes to identifying solutions for mitigation and/or optimization to achieve overall business goals.
• Directs teams accountable for daily operations. Oversees and directs the work of managers, senior managers and their subordinates. Obtains and allocates resources to meet operating plans. Ensures the ongoing training and development of direct reports. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplace

Requirements

• Bachelor’s degree and at least 6 years of marketing or advertising experience OR a high school diploma/GED and at least 9 years of marketing or advertising experience.
• Experience establishing & maintaining relationships with individuals at all levels of the organization, including the executive level.
• Experience developing strategic initiatives which align with business goals and budget.
• Experience identifying operational issues and recommending and implementing strategies to resolve problems.
• Experience leading cross-functional teams
• Experience interacting at the executive level.
• Experience managing client-facing programs.
• At least 2 years of experience contributing to financial decisions in the workplace.
• At least 3 years of direct leadership, indirect leadership and/or cross-functional team leadership.
• Willing to travel up to 10% of the time for business purposes (within state and out of state).

Preferred

• Bachelor's degree in Design, Advertising, Marketing, Communications, Fine Arts, or related field.
• 8+ years of progressive experience in creative leadership within an advertising agency, brand organization, or a combination of both.
• Strong portfolio demonstrating excellence in advertising, brand development, design systems, integrated marketing campaigns, storytelling, and visual communication.
• Experience leading creative development across digital, social, video, retail, experiential, CRM, packaging, and traditional media channels.
• Strong design acumen with expertise in brand identity systems, visual storytelling, consumer-facing design, and creative strategy.
• Experience partnering with and directing external creative agencies, production partners, designers, writers, and creative teams.
• Demonstrated ability to provide clear creative direction and elevate the quality and effectiveness of marketing and brand communications.
• Experience supporting brand transformations, rebrands, portfolio refreshes, packaging redesigns, or identity system development preferred.
• Strong executive presence and ability to influence cross-functional stakeholders.
• Experience in retail, consumer packaged goods, healthcare, or other consumer-facing industries preferred.