Responsibilities

• Lead the vision, standards, and growth of the Creative Strategy practice, ensuring best-in-class thinking across all verticals and clients in partnership with senior leadership
• Partner with the VP, leadership, and client teams to set strategic direction, positioning Influencer as a category leader in creator marketing
• Build, mentor, and manage a high-performing team of strategists, balancing resourcing and bandwidth while fostering career growth
• Establish and refine processes, tools, and frameworks that elevate creative strategy delivery across the agency
• Drive new business opportunities by shaping pitches, leading workshops, and presenting thought leadership to prospective clients
• Serve as a senior client partner, cultivating C-suite and senior marketing relationships that extend beyond campaign delivery
• Oversee the integration of cultural insights, category intelligence, and consumer trends into agency outputs to future-proof creative work
• Champion innovation in the creator economy, ensuring the agency stays ahead of platform shifts, social storytelling formats, and influencer trends
• Represent Influencer at industry events, conferences, and IAT meetings to raise visibility of our strategic expertise
• Collaborate cross-functionally with sales, measurement, and creative leads to connect strategy seamlessly to execution and business outcomes

Requirements

• Minimum of 9 years experience in a creative strategy or brand strategy role within an agency or related environment, with at least 3 years of management experience
• At least 3 years of hands-on influencer marketing experience with proven knowledge of the creator economy
• Deep understanding of the agency revenue model (retainers, project-based fees, scopes of work, margins) and ability to connect creative strategy to commercial growth
• Demonstrated track record of delivering socially-led branded content campaigns across platforms (Meta, TikTok, Snap, YouTube)
• Experience building, designing, and leading persuasive client decks and presentations
• Proven ability to distil complex client challenges into clear, insight-driven influencer briefs
• Strong communication, organisational, and time-management skills
• Comfortable engaging with and presenting to senior stakeholders (internal leadership, client CMOs, and IAT partners)
• Adept at balancing competing priorities and managing team bandwidth against client demands
• High-energy, results-driven leader with both short-term problem-solving skills and long-term vision for growth
• Collaborative and empathetic, able to partner effectively across functions while fostering team development

Preferred

• Experience leading creative strategy in an agency setting
• Strong client deck/presentation design experience
• Collaborative and empathetic leadership across functions

Benefits

• Medical Benefits through Insperity
• Wellbeing support including EAP & Mental Health cover
• 401K with match opportunity
• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)