Responsibilities

• Own and champion the AmaWaterways creative vision across all consumer-facing channels and touchpoints, ensuring a cohesive, high-quality, and emotionally resonant brand expression.
• Translate brand strategy and marketing objectives into compelling creative concepts, campaigns, and content that connect with target audiences and drive business results.
• Serve as the creative authority on all marketing output, providing clear, constructive, and inspiring creative direction and feedback across the studio.
• Develop and maintain a creative vision that reflects the full richness of the AmaWaterways experience: the destinations, the culture, the cuisine, the people, and the transformative power of river travel.
• Partner with the Chief Creative & Marketing Officer, the Executive Leadership and the full creative content studio team to evolve the brand's visual identity, tone of voice, and storytelling approach in response to market opportunities and audience insights.
• Lead, manage, and develop a talented in-house team of designers, writers, photographers, videographers, and content creators - building a culture of craft, collaboration, and creative ambition.
• Establish and oversee the creative studio's workflows, processes, project management systems, and quality standards to ensure efficient and excellent delivery across a high volume of work.
• Manage the creative pipeline in partnership with marketing leadership, balancing strategic priorities, campaign deadlines, and resource capacity.
• Identify capability gaps and make recommendations for team growth, freelance augmentation, or external agency partnerships where needed.
• Foster a studio environment that attracts and retains top creative talent, one that is inspiring, inclusive, feedback-rich, and oriented toward continuous improvement.

Requirements

• 10+ years of progressive experience in creative roles, with a minimum of 3–5 years in a creative leadership position overseeing a team and a body of multi-channel brand work.
• A portfolio that demonstrates exceptional creative range, craft, and strategic thinking — spanning brand campaigns, content creation, digital, and print across a range of formats and audiences.
• Proven experience building and leading in-house creative teams or studios, with a track record of developing talent and elevating output.
• Deep fluency across the full creative discipline — including art direction, design, copywriting, photography direction, and video — with the ability to provide informed direction across all.
• Strong understanding of content strategy and the ability to develop storytelling frameworks that work across multiple channels and formats.
• Experience working in or closely with marketing organizations in consumer-facing industries, with a clear grasp of how creative work connects to business objectives.
• Exceptional communication, presentation, and creative brief-writing skills — able to articulate and defend creative decisions clearly and compellingly to senior stakeholders.
• Highly collaborative, with the interpersonal skills to build trust and influence across teams without direct authority.
• Experience managing external creative agencies, freelancers, and production vendors.

Preferred

• Background in the travel, luxury lifestyle, hospitality, or tourism sectors — with a genuine passion for the craft of travel storytelling.
• Experience with content production in the field — overseeing photography and video shoots on location, including international travel.
• Familiarity with digital-first content creation and the nuances of creative execution for social, digital, CRM, and paid media environments.
• Exposure to brand identity development or evolution — contributing to the visual and verbal expression of a brand at a strategic level.

Benefits