Director- Corporate Marketing & Communications

Responsibilities

• Strategy and planning
• Develop the annual marketing plan and budget with the VP, aligned with the goals of the company and each business unit.
• Own execution of the approved plan, track performance against KPIs, and recommend changes during the year.
• Run the department with P&L accountability. Track the cost of every program, including the in-house agency, against the revenue, qualified applicants, or outside-agency costs it delivers or replaces. Manage vendor relationships.
• Brand
• Own the corporate Bennett Family of Companies brand and the master brand standards.
• Lead marketing for the operating companies assigned to corporate marketing, including Bennett Motor Express.
• Partner with the Strategic Director of Field Marketing so the field-based brands stay consistent with the master brand and share assets, tools, and data.
• Lead creative services for print, digital, video, and environmental work, holding every deliverable to brand standards.
• Campaigns and demand generation

Requirements

• 10+ years of B2B marketing experience, in-house or at a PR or marketing agency.
• 5+ years managing marketing teams of 5 or more, including managing specialists across creative, content, and digital.
• A portfolio of B2B marketing, PR, or advertising work, with campaign results you can quantify.
• Experience managing marketing for multiple brands or business units under one parent brand.
• Hands-on, daily use of AI tools in marketing work, with examples of how they improved output or speed. Expect to demonstrate this in the interview.
• Hands-on experience with a marketing automation or CRM platform and campaign reporting. HubSpot is strongly preferred.
• A track record of delivering high-visibility events and trade show programs, including presenting plans directly to C-suite leadership for approval.
• Experience directing video content strategy and production, including giving creative direction on shoots and edits. A reel of video work you directed is a plus.
• Performance or recruitment marketing experience: managing paid media budgets and vendors, with cost-per-applicant or cost-per-acquisition results you can show.
• Strong writer and editor who can produce content as well as direct it.

Preferred

• Experience in transportation, logistics, construction, or another industrial B2B sector.
• HubSpot certification.
• Experience leading AI adoption or process change across a team.
• Working knowledge of WordPress and the major social platforms.
• Degree in Marketing, Communications, PR, or Journalism.