Responsibilities

• Own the holistic brand narrative across all touchpoints; translate business goals into a single, consistent brand direction
• Lead integrated campaign strategy — proprietary research, webinars, demand-gen and brand campaigns — connecting every channel to pipeline and brand outcomes
• Brief and direct design on creative execution; keep brand expression consistent across campaign assets
• Partner with product marketing and demand gen as a peer, not a downstream executor — shared accountability for commercial outcomes
• Bring market and competitive intelligence into planning and show how corporate marketing activity ties to pipeline
• Run the analyst relations program and the PR strategy; comms for senior leaders
• Actively manage online reputation
• Own community, advocacy, and influencer strategy — disability organizations, nonprofits, advisory boards (e.g., Inclusive Product Advisory Board) — and feed learnings back into business decisions
• Hands-on execution, not just oversight; fluent in AI/LLM tooling for content and workflow
• Manage competing priorities across a lean team while mentoring and developing a team of specialists

Requirements

• 10+ years in brand, corporate, or integrated marketing, with direct ownership of brand strategy and positioning
• Track record leading integrated campaigns end-to-end across paid, earned, and owned channels
• Working fluency with AI-assisted content and workflow tools, with the judgment to set standards for how a team uses them
• People leadership experience — hiring, developing, and mentoring specialists
• Comfortable operating hands-on in a lean team while still thinking strategically

Preferred

• Preferred: Experience running analyst relations and PR programs
• Preferred: Established relationships or experience building trust with advocacy groups, nonprofits, or community/advisory boards