Responsibilities

• Maintain an in-depth knowledge of current media industry news and brand business with focus on upstream initiatives
• Apply your experience to elevate strategic thinking across the portfolio and set learning agenda elements
• Partner with creatives during idea generation to identify potential for content in today’s landscape through the lens of our consumer
• Work with Experience Planners to extend creative ideas through additional content
• Establish content best practice in service of increasing advertising effectiveness
• Work with Experience Planner and Brand Strategist to identify the role of content at a platform, target or partner level within the Experience Plan
• Work directly with the lead creatives, ensuring the execution will drive effectiveness based on consumer behavior and best practice within the channel
• In partnership with Investment team, recommend how much content an experience plan can support given budget and reach sufficiency goals
• In partnership with Production, recommend what needs to be captured on the shoot, where to source it from, and ensure each execution is fit for purpose
• Work with Influencers or Media Publishers to produce branded content
• Actively participate in priority brand meetings, action the learnings and insight by working directly with the creative teams to implement content changes
• Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are executed in a timely manner
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals

Requirements

• 7+ years of media experience
• Previous team management experience with progressing leadership responsibilities
• Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
• Strong understanding of analytics to inform and validate planning and strategy
• History of identifying media opportunities, presenting them to clients, and executing
• Experience monitoring and recommending improvements to the entire media planning process
• Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
• Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively.

Preferred

• Bachelor’s Degree preferred, ideally in Marketing, Communications, Advertising or a related field

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources.
• Our best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)