Director, Content & Social

Responsibilities

• Define and lead Visa's content strategy across LAC, establishing scalable content ecosystems that drive cultural relevance, engagement, and brand preference.
• Develop content frameworks and playbooks that enable consistent execution across markets while allowing for local adaptation and cultural relevance.
• Build always-on content programs across platforms and channels that maintain Visa's presence and relevance with priority audiences.
• Lead the development of content calendars, editorial strategies, and distribution plans aligned to business priorities, cultural moments, and audience behaviors.
• Lead Visa's social media strategy across LAC, defining platform approach, content formats, community engagement, and performance standards.
• Develop platform-specific strategies that optimize for each social channel's unique audience, format, and algorithmic requirements.
• Establish social listening and cultural intelligence capabilities to inform real-time content decisions and trend activation.
• Drive social media innovation through emerging platforms, formats, and engagement models.
• Own Visa's creator and influencer strategy across LAC, positioning creators as strategic partners with clear partnership models and scalable activation playbooks.
• Develop creator partnership frameworks that balance brand consistency with authentic creator expression and audience relevance.

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
• Deep expertise in content strategy, social media marketing, creator/influencer partnerships, and digital distribution.
• Strong understanding of social media platforms, content formats, algorithms, and emerging digital trends across Latin America.
• Experience building and scaling content operations, including editorial processes, creator programs, and production workflows.
• Proven track record of developing content strategies that drive measurable brand impact and audience engagement.
• Experience with AI-enabled content tools and emerging production technologies.
• Strong creative sensibility with the ability to evaluate content quality and provide strategic creative direction.
• Experience operating in matrixed organizations and influencing cross-functional stakeholders.
• Strong analytical skills with comfort translating content performance data into strategic recommendations.

Preferred

• Travel willingness 5-10% of the time.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.