Content Producer
Later
Boston, MA (Remote)
$80K/yr - $95K/yrIn-houseFull-timeMid level2+ years exp.
3 hrs ago
Director of Content & Social Media Marketing
New York City, NY (Hybrid)
$120K/yr – $125K/yrDirector/Executive8+ years expPermanent
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own and scale Shoptalks content and social engine with a cross-channel playbook including organic, paid and thought leadership while turning video, influencer, and partnerships into audience growth. Build year-round content systems that feed events, email, communities and advertorials; collaborate with sales to amplify speaker and program content.
- Own global social strategy across LinkedIn, Instagram, Reddit, Substack and emerging channels.
- Lead cross-platform campaigns that drive growth, engagement and brand lift.
- Scale content properties through video, partnerships and year-round programs.
Job Description
- Owning and evolving Shoptalk's global social media strategy across organic, paid and thought-leadership channels.
- Building, executing and measuring cross-platform campaigns that drive audience growth, engagement and brand awareness.
- Developing platform-specific approaches across LinkedIn, Instagram, Reddit, Substack and emerging channels.
- Strengthening our video strategy and execution while refining social tools, influencer partnerships and audience acquisition efforts.
- Supporting SEO and AEO initiatives to increase discoverability and expand reach.
- Activating, amplifying and supporting Shoptalk's growing portfolio of content properties and programs.
- Bringing content marketing campaigns to life across email marketing, online communities and in-person events.
- Driving influencer outreach, strategic partnerships and speaker amplification programs.
- Repackaging event agendas, speaker insights and industry trends into engaging thought-leadership content and lead generation assets.
- Supporting content initiatives that extend beyond live event cycles and create year-round engagement opportunities.
- Collaborating with sales teams on advertorial content creation and amplification strategies.
- Overseeing execution across written, video and digital formats while ensuring consistency, quality and speed.
- Building scalable workflows, content systems and processes that support continued growth.
- Acting as the central lead for content marketing and social media strategy across the business.
- Experience within retail, commerce or marketing sectors is preferred.
- The salary band for this position ranges from $120,000-$125,000 based on experience.
- This position will be eligible for a competitive bonus structure.
- Full medical, dental and vision package to fit your needs.
- Retirement plan with company match (401K).
- Competitive vacation policy
- Hybrid work model, with in-office days Tuesday through Thursday in our Midtown Manhattan headquarters.
Hyve Group Ltd
THE HYVE GROUP was created to work specifically with privately-owned businesses.We know business, understand business, and know how to work with your business.Most of all, we understand how difficult it can be to work in a business as well as on a business.Running a business has become increasingly difficult. Businesses now have to contend with complexity previously reserved for corporate organisations. For the first time in history businesses face the volatility and uncertainty of running a business in a truly global marketplace where not only other businesses, but technology also threatens to disrupt the traditional operations of even the most basic New Zealand organisation.Our advisors know how to navigate these waters and utilise technological growth to develop and enhance your business potential.Your business will have access to a HYVE of consultants who have considerable experience across the many facets of commercial affairs.This team of skilled consultants will bring a diverse range of commercial acumen to you and your business.
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Current headcount: ~1
Marketing Team
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