Director of Content

Responsibilities

• Lead an editorial strategy and calendar built on proprietary insight and Mimecast's Human Risk, AI Risk, and Data Protection pillars to drive brand awareness, equity, and demand.
• Define integrated campaign content strategies across paid, earned, social, and owned channels, connecting the Mimecast APEX Platform story to the needs of growth, channel, field, customer, and partner marketing.
• Direct the social media program and its creator, including video-first channels, so our voice engages target audiences and builds authentic connections.
• Lead content creation, production, and publication across research and reports, case studies, blogs, webinars, podcasts, and videos. Bring together executive subject-matter experts, threat intelligence analysts, product marketing, and external contributors, and oversee the company's blog strategy.
• Develop content around the real problems security and business leaders face, from risky behavior and AI adoption to data protection and compliance. Stay close to security, AI, and data trends to inform strategy and rapid response.
• Hold the line on voice and guide written, visual, and multimedia work that is creative, consistent with Mimecast's brand, and useful to technical and business audiences.
• Partner with web and SEO teams to optimize content for search engine optimization (SEO), answer engine optimization (AEO), engagement, and conversion. Manage distribution across social media, email, the website, and industry publications so content is discoverable and accurately cited in AI-generated answers.
• Build AI-human workflows for ideation, drafting, optimization, and personalization, with humans owning editorial judgment, brand voice, and strategic direction. Coach the team, evaluate emerging tools and agents, and hold AI-assisted work to the same quality standard as human-created content.
• Set and report on KPIs for audience engagement, lead generation, pipeline contribution, and visibility in AI answer engines. Use analytics to refine content strategy and AI workflows.
• Manage the content budget, freelance contributors, vendors, and external agencies as needed.

Requirements

• A bachelor's degree in Marketing, Communications, Journalism, or a related field.