Responsibilities

• Oversee end-to-end content operations, timelines, resources, and cross-functional workflows
• Partner with the VP of Content to scale organic content and increase reach by 50% within 12 months
• Lead and develop a small but growing team while managing vendors and contractors
• Direct multi-platform content strategy and execution while maintaining a consistent brand voice
• Track and analyze content KPIs and translate performance data into actionable recommendations
• Identify opportunities to improve content quality, efficiency, engagement, SEO, and overall brand growth

Requirements

• 7+ years of progressive marketing and content management experience in a fast-paced, high-growth environment
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proven experience managing, coaching, and developing creative teams
• Strong understanding of the full marketing lifecycle and core marketing channels
• Deep knowledge of SEO and organic growth strategies
• Strong analytical skills with the ability to turn performance data into strategic action
• Experience evaluating and managing written, visual, audio, and video content
• Must reside in the Middle Tennessee area and be able to commute to our Franklin office at least 2 days per week

Preferred

• Think boldly, challenge assumptions, and are comfortable making decisions in a fast-moving environment
• Know how to turn creative complexity into organized, scalable content systems
• Balance analytical thinking with strong creative and editorial instincts
• Have experience leading and developing creative teams
• Understand how content, SEO, analytics, and brand storytelling work together to drive growth
• Are motivated by the opportunity to create content that helps people live healthier, more empowered lives