Director, Content & Editorial Strategy, B2B Commercial Marketing

USA

$124K/yr – $140K/yrDirector/Executive10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and scale enterprise B2B content that drives demand, pipeline, and brand differentiation across buyer journeys; lead governance, cross-functional storytelling, and executive thought leadership while aligning with Solution Marketing, Field Marketing, Digital, Brand, and Sales teams.

  • Own content strategy and governance across campaigns, solutions, events, and ongoing programs.
  • Drive editorial direction for thought leadership, case studies, sales enablement, and digital experiences.
  • Measure impact with engagement, conversion, and pipeline KPIs to inform governance and execution.

Job Description

Responsibilities

  • Define and execute a comprehensive B2B content strategy aligned with business growth priorities, target industries, and buyer personas.
  • Position content as a strategic driver of demand generation, pipeline growth, and brand differentiation.
  • Lead integrated content planning across campaigns, solutions, events, and ongoing marketing programs.
  • Ensuring content aligns with every stage of the buyer journey, from awareness through conversion and expansion.
  • Provide strategic direction and quality oversight for:
  • Thought leadership and executive perspectives
  • Client success stories and case studies
  • Solution marketing and sales enablement content
  • Website and digital experiences
  • Ensure messaging is customer-focused, differentiated, and outcome-oriented.

Requirements

  • 10+ years of B2B content strategy, editorial leadership, or content marketing experience.
  • Experience within enterprise services, technology services, business process outsourcing, or related industries preferred.
  • Demonstrated success in building content programs that drive pipeline growth and market differentiation.
  • Experience leading content teams and cross-functional initiatives in matrixed organizations.
  • Expertise across thought leadership, case studies, digital content, sales enablement, and social media.
  • Strong experience developing executive thought leadership and market-facing narratives.
  • Exceptional storytelling, editorial judgment, writing, and communication skills.
  • Strategic mindset with the ability to operate at both executive and hands-on levels.
  • Strong analytical capabilities with experience measuring and optimizing content performance.
  • Remote Work: Enjoy the flexibility of working from home while optimizing your work-life balance.

Preferred

  • Experience within enterprise services, technology services, business process outsourcing, or related industries preferred.

Benefits

  • Remote Work: Enjoy the flexibility of working from home while optimizing your work-life balance.
  • Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from day one.
  • Retirement Savings: Robust programs to help you secure your financial future.
  • Employee Discounts: Access to a wide range of discounts on merchandise, services, travel, and more.
  • Career Growth Opportunities: Paths for advancement within a global organization.
  • Paid Training: Learn while you earn with award-winning learning platforms.
  • Paid Time Off: Competitive PTO packages to help you recharge.
  • Great Work Environment: Join an award-winning culture that values diversity and inclusion.
Conduent logo

Conduent

Conduent delivers digital business solutions and services spanning the commercial, government and transportation spectrum – creating valuable outcomes for its clients and the millions of people who count on them. We leverage cloud computing, artificial intelligence, machine learning, automation and advanced analytics to deliver mission-critical solutions. Through a dedicated global team of approximately 55,000 associates, process expertise and advanced technologies, our solutions and services digitally transform our clients’ operations to enhance customer experiences, improve performance, increase efficiencies and reduce costs. We drive progress in every process for our client including disbursing approximately $100 billion in government payments annually, enabling 2.3 billion customer service interactions annually, empowering millions of employees through HR services every year and processing nearly 13 million tolling transactions every day. Learn more at www.conduent.com

Founded in 2017
Florham Park, New Jersey, USA
38K employees (392 in marketing)