Responsibilities

• Develop and execute comprehensive content strategies that position the brand(s) as the definitive industry thought leader(s)
• Transform complex industry insights, trends, and data into compelling narratives across multiple formats and platforms
• Create content frameworks that drive year-round engagement beyond live events, building sustained audience relationships
• Identify emerging topics, industry shifts, and content opportunities that align with business objectives and audience needs
• Collaborate with senior leadership to shape editorial vision and ensure content aligns with commercial goals
• Produce high-quality, authoritative content including articles, whitepapers, research reports, video scripts, podcasts, and event programming
• Develop thought leadership pieces that establish the brand(s) as a trusted voice
• Craft compelling event content including keynote themes, session descriptions, speaker briefs, and promotional materials
• Ensure editorial consistency, quality standards, and brand voice across all content touchpoints
• Balance editorial integrity with commercial objectives to create content that educates, engages, and converts

Requirements

• Bachelor's degree in Journalism, Communications, Marketing, or related field; advanced degree preferred
• 5+ years of experience in content strategy, editorial leadership, or thought leadership roles within B2B environments
• Proven track record of creating high-impact content that drives audience growth, engagement, and revenue
• Demonstrated success in building relationships with C-level executives and industry influencers
• Strong understanding of content marketing, SEO, digital platforms, and audience development strategies
• Exceptional writing, editing, and storytelling skills with the ability to translate complex topics into accessible content
• Commercial acumen with experience aligning content strategies with business objectives and revenue goals
• Data-driven mindset with proficiency in analytics tools to measure content performance and optimize strategies
• Self-starter with the ability to work independently, manage multiple priorities, and drive projects to completion
• Deep industry knowledge or ability to quickly become a subject matter expert in target markets

Preferred

• Advanced degree preferred

Benefits

• We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
• We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
• Our benefits include:
• - Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• - Broader impact: take up to four days per year to volunteer, with charity match funding available too
• - Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• - Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• - Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• - Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• - Recognition for great work, with global awards and kudos programs