Director, Content, Creator & Social

Responsibilities

• Content Strategy & Ecosystem Development: - Define and lead Visa's content strategy across LAC, establishing scalable content ecosystems that drive cultural relevance, engagement, and brand preference. - Develop content frameworks and playbooks that enable consistent execution across markets while allowing for local adaptation and cultural relevance. - Build always-on content programs across platforms and channels that maintain Visa's presence and relevance with priority audiences. - Lead the development of content calendars, editorial strategies, and distribution plans aligned to business priorities, cultural moments, and audience behaviors.
• Creator & Influencer Strategy: - Own Visa's creator and influencer strategy across LAC, positioning creators as strategic partners with clear partnership models and scalable activation playbooks. - Develop creator partnership frameworks that balance brand consistency with authentic creator expression and audience relevance. - Build and manage a diverse creator ecosystem across tiers, categories, and markets that connects Visa with priority audiences. - Establish measurement approaches that demonstrate creator partnership impact on brand metrics, engagement, and business outcomes.
• AI-Enabled Content Innovation: - Lead the adoption of AI-enabled content creation tools and workflows to improve speed, quality, personalization, and scalability across the region. - Identify and implement emerging content technologies that enhance Visa's ability to produce relevant, personalized content at scale. - Champion innovation in content formats, distribution models, and production approaches that differentiate Visa from competitors.
• Content Distribution & Performance: - Develop integrated distribution strategies across paid, owned, partner, and emerging channels to maximize content reach and impact. - Establish content performance measurement frameworks with clear KPIs tied to brand health, engagement, and business outcomes. - Champion a disciplined test-and-learn agenda to continuously evolve content performance, formats, and distribution approaches. - Partner with Media teams to ensure content and paid media strategies are aligned and mutually reinforcing.
• Cross-Functional Partnership: - Partner with the Creative Studio to ensure content production capabilities align with strategy and quality standards. - Collaborate with Consumer Marketing to align content strategies with segment priorities and campaign activations. - Work with market teams to adapt and activate content strategies for local relevance across LAC countries. - Support Marketing Services content needs by developing scalable content solutions for client activations.
• What Success Looks Like: - Visa's content ecosystem drives measurable cultural relevance, engagement, and brand preference across LAC markets. - Social media presence creators is consistent, culturally relevant, and drives meaningful engagement with priority audiences. - Creator partnerships deliver measurable brand impact and are scalable across markets and campaigns. - AI-enabled content innovation improves production speed, quality, and personalization across the region. - Content performance is measured rigorously with clear links between content investment and brand/business outcomes. - Content frameworks and playbooks are adopted consistently across markets while maintaining local cultural relevance.

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
• Deep expertise in content strategy, social media marketing, creator/influencer partnerships, and digital distribution.
• Strong understanding of social media platforms, content formats, algorithms, and emerging digital trends across Latin America.
• Experience building and scaling content operations, including editorial processes, creator programs, and production workflows.
• Proven track record of developing content strategies that drive measurable brand impact and audience engagement.
• Experience with AI-enabled content tools and emerging production technologies.
• Strong creative sensibility with the ability to evaluate content quality and provide strategic creative direction.
• Experience operating in matrixed organizations and influencing cross-functional stakeholders.
• Strong analytical skills with comfort translating content performance data into strategic recommendations.
• Excellent communication skills and ability to articulate content vision to senior leadership.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.