Director, Content & Creative Production

Responsibilities

• Own the member voice. Set a bold, distinctive, member-first point of view for how Carrum sounds and looks, and own every word a member reads, from brand and messaging strategy to campaign copy to the smallest line of product text, so our communications feel written for a person facing a hard decision, not a benefits brochure.
• Build and evolve the playbooks. Own the messaging frameworks, editorial workflows, and content playbooks, and keep strengthening them as we learn what lands. You will inherit the findings of an early audit in progress and turn them into how we work.
• Make the unbelievable believable. Members hear “little to no out-of-pocket cost” and look for the catch. Use clear language and credible proof to turn “too good to be true” into “this is for me,” and fix the places where members misread or disbelieve what we tell them.
• Run expert-driven editorial workflows. Work with clinicians and subject matter experts to produce accurate content, with review built into production instead of bolted on at the end.
• Build content that earns attention. Launch and grow service-line content libraries and member-facing hubs, starting with lines that have almost no content today.
• Let research and data decide what we make. Use persona and journey research plus performance feedback to decide what to produce, what to retire, and what to test.
• Build a modular content system. Own the templates, design system, and asset management that let campaign variants be assembled from components without a designer on every request.
• Lead AI strategy for content. Build the frameworks and tools that put AI to work in production, including custom personas for drafting and pre-flight feedback, and automated compliance and link checks.
• Lead the team and the partners. Develop a high-performing team of designers, writers, and specialists, manage creative agency partners, and own the budget, while partnering closely with Integrated Marketing, Engagement Marketing, Operations, and Insights.

Requirements

• A bold, member-first voice: a portfolio of work in health or another regulated category that does not sound like the category. You can show us what you wrote or led, the risk you took, and how you kept it accurate. You can also point to a time you made a hard-to-believe offer believable.
• Content and creative leadership: 10+ years in content, editorial, creative, or brand leadership, including 5+ years leading a team of writers and designers.
• Regulated-content judgment: a track record producing clear, accurate, compliant communications in healthcare, digital health, or another high-stakes category such as financial services.
• Production-system builder: experience building templates, design systems, and asset management that let marketing and operations self-serve at volume.
• Practical AI strategy: hands-on experience building frameworks for AI in content workflows, not just experimenting with tools.
• Vendor and budget stewardship: experience running a mix of in-house team and agency partners, with real accountability for spend.
• Performance orientation: comfort tying creative decisions to outcomes, using research, testing, and feedback loops rather than taste alone.
• Lifecycle and CRM fluency: working knowledge of how content is assembled and delivered in tools such as Braze, including dynamic content.
• Entrepreneurial and resourceful, you’re a visionary problem solver who thrives in fast-paced environments.
• Passion for collaborating cross-functionally with growth marketing, client success, data, operations, clinical, and product teams to drive impactful results.

Benefits

• Stock option plan and performance bonus for eligible employees
• Flexible schedules and remote work
• Chicago and San Francisco offices available as an option
• Flexible PTO, within reason
• Summer Fridays (sign off @ 1pm local time)
• 15+ paid holidays, including Juneteenth, World Mental Health Day, and Carrum Health Day
• Annual holiday shutdown in December
• Paid parental leave
• Health, vision, and dental insurance
• Employee Assistance Programs (EAP)