Responsibilities

• Lead and evolve our Creative Ad Testing program – Design, manage, and continuously improve our global creative testing framework, ensuring we have robust pre-launch testing methodologies (e.g., animatic testing, concept testing, copy testing) that optimize creative effectiveness across channels and markets
• Shape messaging strategy through consumer understanding – Test and inform the messaging platforms, value propositions, and communication frameworks used across marketing, identifying what resonates with key audiences, where, and when — ensuring our storytelling is grounded in consumer truth and tailored to context
• Serve as a strategic consumer research partner for Creative & Marketing teams – Work collaboratively with Brand Marketing, Creative, Growth Marketing, Media, and Content Marketing teams to provide consumer-grounded strategic guidance on campaign development, messaging strategy, audience targeting, and creative optimization
• Establish and communicate clear research timelines - Partner with stakeholders to ensure research milestones are integrated into broader campaign and go-to-market schedules
• Transform creative research into actionable direction – Synthesize findings from creative tests, messaging research, campaign tracking, and ad effectiveness studies into clear strategic recommendations through executive-ready presentations that drive marketing decisions
• Build and manage a creative insights knowledge base – Develop a repository of creative best practices, messaging learnings, testing results, and effectiveness benchmarks that teams can reference to continuously raise the bar on creative quality
• Pioneer AI and emerging technology integration in creative research – Actively explore, evaluate, and integrate AI-powered tools and methodologies (e.g., AI-driven creative analysis, automated sentiment analysis, predictive creative scoring) into the research program
• Stay current with innovations across the tech and research landscape, studying how leading companies leverage AI to enhance creative effectiveness, and bring those learnings to Audible's research practice. Also evaluate and incorporate other emerging approaches to continuously push the boundaries of creative research
• Support broader marketing and brand research needs – Conduct ad hoc research studies including audience deep dives, messaging exploration, competitive creative analysis, and campaign post-mortems to address strategic questions from marketing and creative stakeholders
• Collaborate with Analytics partners for expanded marketing measurement – Partner with Marketing Analytics to connect creative testing insights with in-market performance data (e.g., brand lift studies, incrementality tests, media mix modeling) to build a comprehensive understanding of creative's contribution to business outcomes

Requirements

• Bachelor's degree in communications, marketing, advertising or business
• 7+ years of professional research/insights experience, with 3+ years experience in advertising and creative research
• Experience in creative/ad testing methodologies (pre-testing, post-testing, concept testing, copy testing, campaign tracking)
• Experience managing research programs across multiple markets/geographies
• Experience and understanding of the creative development process and how research integrates into campaign workflows
• Experience translating complex data into compelling strategic recommendations that influence creative and marketing decisions
• Project management skills with the ability to manage multiple concurrent studies and stakeholder relationships
• Experience in both quantitative and qualitative research methodologies (surveys, focus groups, IDIs, online communities, etc.)
• Proficiency with analytical tools (SPSS, R, SAS, etc.) and survey/testing platforms (Qualtrics, Zappi, or similar)

Preferred

• Advanced Degree (e.g., MBA, MA in Psychology, MS in Market Research, etc.)
• Experience in entertainment, media, subscription, or consumer technology industries
• Understanding of and curiosity about AI applications for creative research and advertising effectiveness measurement, as well as the latest trends in research
• Experience partnering directly with creative agencies and in-house creative teams to integrate research into the creative development process
• Familiarity with media effectiveness measurement (brand lift, MMM, attribution) and how creative quality impacts media performance
• Excellent communication, interpersonal, and analytical skills including the ability to present insights clearly and persuasively to creative, marketing, and senior leadership audiences