Owns the integrated earned-media agenda for food+Beverage and CPG brands, shaping partnerships, stakeholder relations, and insights to drive measurable brand impact.

• Growth Infrastructure: Develop and drive earned, integrated media strategies that support clients’ business objectives, including generating proactive ideas and value beyond the scope of work when relevant.
• Partnerships & Outreach Logistics: Identify and oversee all logistics for paid partnership opportunities – including with influencers, celebrities and media -- for client campaigns.
• Media Landscape & Intel: Continuously stay abreast of the evolving media landscape and nurture strong relationships with traditional and emerging media; regularly share intel and recommendations with clients and internal teams.
• Client Counsel & Issues Management: Expertly counsel clients to help meet business goals based on a deep understanding of the media, regulatory and stakeholder landscape; provide support in issues management when warranted.
• Account Operations & Team Leadership: Manage day-to-day operations of specific accounts, including coordination of integrated workstreams, client communication and team management.
• New Business & Presentation Involvement: Play an active role in the agency's new business initiatives; participate in new business presentations.
• AI-Driven Strategy & Automation: Leverage AI and emerging technologies to inform strategy, optimize outreach, streamline processes and enhance results.
• Mentorship: Mentor junior staff.
• Innovation & Boundary-Pushing: Be willing and able to fuel and implement fresh thinking, push boundaries, and experiment - always looking for the “wow” factor for clients.