Director, Consumer Marketing at Sirva | USA | $120K/yr – $160K/yr

Sirva

Director, Consumer Marketing

USA (On-site)

$120K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 5 months ago

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Job Summary

Drive strategic consumer marketing initiatives for Sirva by leading GTM, content enablement, and cross-functional launches across D2C/B2B2C products.

Own go-to-market strategy and creative oversight for consumer products.
Must-have: 8–12+ years in integrated or consumer marketing with strong positioning and channel experience.
Standout: Proven cross-functional collaboration and end-to-end program delivery.

Job Description

Responsibilities

Planning & Activation: Build and deliver content, toolkits, pitch materials, scripts, and onboarding resources that empower B2C-facing sales, partner, and agent teams. Track utilization and measure impact on conversion, adoption, and sales effectiveness.
Go-to-Market Strategy & Creative Oversight: Lead GTM planning for new and evolving consumer products. Define campaign strategy, segmentation, messaging, and channel mix. Develop creative briefs and oversee execution in partnership with in-house and agency teams.
Brand & Customer Experience Alignment: Ensure all consumer marketing initiatives are consistent with Sirva’s brand architecture and deliver a seamless customer journey. Partner with CX and Service teams to integrate marketing with end-to-end experience design.
Internal Collaboration & Launch Readiness: Partner with Marketing, Sales, Technology, Operations, and Legal to align marketing timelines with launch milestones and ensure organizational readiness for consumer rollouts.
Market Research, VOC & Competitive Insight: Direct qualitative and quantitative research (surveys, panels, testing) and gather voice-of-the-customer insights to uncover consumer needs, behaviors, and pain points. Conduct competitive benchmarking to identify whitespace opportunities and translate insights into actionable strategies.
Measurement & Optimization: Establish KPIs for GTM programs and enablement tools. Track performance, adoption, and ROI, using analytics to refine campaigns, sales support, and messaging strategies.
Innovation & Trend Analysis: Monitor emerging consumer marketing trends, digital platforms, and enablement models. Recommend and pilot new approaches to keep Sirva’s consumer marketing playbook modern and competitive.

Requirements

Proven experience (8–12+ years) in integrated marketing, product marketing, or consumer marketing within D2C and/or B2B2C environments.
Demonstrated ability to build and execute go-to-market strategies for new and evolving consumer products.
Strong background in positioning, messaging, segmentation, and channel strategy across digital and offline channels.
Experience developing creative briefs and managing creative execution with internal teams and external agencies.
Ability to synthesize market insights, business objectives, and customer needs into cohesive marketing programs.
Comfortable operating as both a strategic partner and a hands-on operator, moving seamlessly from planning to execution.
Track record of delivering integrated marketing programs that support revenue growth and customer adoption.
Excellent communication, storytelling, and presentation skills.
Highly organized, detail-oriented, and comfortable managing multiple initiatives simultaneously.
Strong relationship-builder who thrives in a collaborative, fast-moving environment.
Demonstrated ability to influence without authority and drive cross-functional alignment.

Benefits

Benefits: Comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Employer HSA Match, Life & Disability Insurance, Paid Time Off, Volunteer Time Off, ID Theft Protection Plan and more. Benefits are based on employment status and may not be available for temporary or part-time employees

Sirva

3.2 Glassdoor

Sirva is a global leader in relocation and moving services, offering employee relocation solutions to corporate clients and global moving services to consumers. With 77 locations servicing 190+ countries, we offer an unparalleled global footprint backed by extensive product offerings and robust technology solutions that support organizations’ global and diverse workforces. From relocation and household goods to commercial moving and storage, our portfolio of brands (Including Sirva, Allied, northAmerican, Global Van Lines, Alliance, and Sirva Mortgage) provide a superior relocation and moving experience to both corporate and consumer clients. Sirva is a flexible and reliable provider for relocations of any size, frequency, and complexity.

Founded in 1998

Villa Park, Illinois, USA

3.6K employees

www.sirva.com

54% recommend to a friend

55% CEO approval