Responsibilities

• Be a TPS brand ambassador; Consumer Segmentation & Audience Strategy; Develop and own a robust customer segmentation framework based on behavioral, transactional, lifecycle, and value-based signals; Define actionable audiences to support acquisition, retention, reactivation, and omnichannel engagement strategies; Continuously refine segments based on evolving customer behavior, business priorities, and performance insights
• Partner with marketing, media, and CRM teams to ensure segmentation informs targeting, personalization, and messaging
• Customer Data Platform (CDP) Ownership; Own the CDP dashboard and reporting; Ensure data integrity, identity resolution, and unified customer views across channels and touchpoints; Act as the primary business owner for CDP capabilities, use cases, and third-party integrations; Translate business needs into CDP requirements and ensure adoption across teams
• Promotion & Customer Behavior Analysis; Lead analysis of promotional performance and customer response to offers, discounts, and incentives; Evaluate short- and long-term impact of promotions on customer value, margin, and behavior; Identify patterns in purchase frequency, cadence, churn, reactivation, and channel preference; Develop insights that balance growth objectives with profitability and customer experience
• Direct Mail Strategy & Operations; Own direct mail audience strategy, and measurement approach; Manage relationships with third-party direct mail partners, printers, and data vendors; Oversee targeting, testing, personalization, and attribution for direct mail campaigns; Ensure direct mail is integrated into broader omnichannel customer journeys
• Insights, Reporting & Storytelling; Build clear, executive-ready reporting on customer trends, segment performance, and behavioral insights; Establish standardized dashboards and KPIs for customer health, value, and engagement; Translate complex data into clear narratives and recommendations for senior leadership; Act as the voice of the customer across the organization
• Cross-Functional Leadership; Partner closely with Marketing, Ecommerce, Retail, Merchandising, Finance, and Technology teams; Influence strategy through insights, not just reporting—serving as a trusted advisor to leadership; Guide testing and experimentation frameworks tied to customer behavior and segmentation; Mentor and develop analysts or insights team members
• Loyalty; Oversee loyalty strategy as one lever within a broader customer engagement ecosystem; Ensure loyalty mechanics are informed by customer insights, segments, and behavioral data; Measure loyalty performance with a focus on incremental value and long-term customer impact

Requirements

• 6–12+ years of experience in consumer insights, analytics, CRM, or customer strategy roles
• Direct mail experience
• Strong expertise in customer segmentation, behavioral analysis, and data-driven marketing
• Hands-on experience owning or partnering closely with a CDP
• Experience managing direct mail programs and external vendors
• Proven ability to analyze promotions, incentives, and pricing impact on customer behavior
• Strong storytelling and executive communication skills

Preferred

• Experience in retail, ecommerce, or omnichannel environments preferred