Director of Consumer Insights (Audience Science & Measurement) at Ayzenberg | Pasadena, CA | $110K/yr – $160K/yr

Director of Consumer Insights (Audience Science & Measurement)

Pasadena, CA (Hybrid)

$110K/yr – $160K/yrSenior Level4+ years expFull time

Posted 2 months ago

Job Summary

Own the development and validation of audience models that drive predictive accuracy and lift across campaigns, then operationalize them across marketing, CRM, and analytics stacks.

Audience Modeling and validation: build profiling frameworks, testing, and KPIs to prove accuracy and lift.
Systems & Ops: deploy segments with engineering, automate validation, and maintain scalable data pipelines.
Campaign impact: translate insights into action briefs and evidence-based optimizations across media and tactics.

Job Description

Responsibilities:

Design and refine audience profiling frameworks, including survey architecture and segmentation logic
Engineer and validate psychographic and behavioral models (e.g., HEXACO or similar frameworks)
Develop scoring methodologies and ensure statistical integrity of outputs
Evaluate model fidelity and improve predictive accuracy across audience systems
Design testing frameworks to validate predictive models and audience tools
Conduct A/B testing, back-testing, and experimental analysis against real-world consumer and campaign outcomes
Define and track KPIs related to predictive accuracy, audience lift, and marketing performance
Build repeatable validation protocols that ensure outputs remain credible, scalable, and measurable
Writing and identifying visuals, testing validation frameworks to measure predictive accuracy and performance
Apply machine learning and AI-enabled tools to consumer datasets

Requirements
Bachelor’s or Master’s degree in Statistics, Behavioral Science, Economics, Data Science, Computer Science, Applied Math, or similar quantitative field (PhD-level rigor a plus)
4–7+ years of experience in consumer insights, analytics, behavioral research, or data science
Proficiency in Python, R, SQL, or similar analytics tools
Strong communication skills and ability to explain complex systems to both technical and non-technical audiences
Ability to operate independently and move projects forward without heavy oversight

Nice to have
PhD-level rigor a plus
Familiarity with AI-driven tools, modeling systems, or machine learning applications
Experience designing testing frameworks or validation systems for analytics or audience models

Benefits
A competitive salary and great benefits package, including full medical, dental, and vision
A matching 401(k)
Paid maternity/paternity leave
Pet insurance
Monthly wellness benefits
Annual education credit
Unlimited PTO and paid holidays
A supportive, collaborative team environment
The opportunity to work with cutting-edge AI technologies
A hybrid model (in-office Tuesday–Thursday each week)

Ayzenberg

3.3 Glassdoor

Ayzenberg Group is an AI and social-first, fully integrated brand acceleration practice with three decades of expertise in creating and sharing brand stories for forward-thinking companies.Ayzenberg AI's capabilities provide the latest ideas in social media marketing, consumer engagement, and brand trust measurement.

Founded in 1993

Los Angeles, California, USA

194 employees (80 in marketing)

www.ayzenberg.com

45% recommend to a friend

56% CEO approval