Responsibilities

• Shape Tubi’s consumer and brand narrative. Develop and lead communications strategies that translate Tubi’s brand, audience, and business priorities into stories people care about.
• Help build a consistent external understanding of what makes Tubi differentiated and why it matters now.
• Partner closely with Brand and cross-functional teams at the earliest stages of campaign development.
• Identify the cultural insights and earned premises before execution begins, helping answer, “What’s the story?” “Why now?” “Why Tubi?”
• Originate and shape earned-first ideas that can break through: distinguish between an activation that can generate content and an idea press and fans will actually talk about.
• Help ensure Tubi is an active and ongoing participant in culture by building a disciplined approach to proactive and reactive cultural opportunities.
• Identify moments where Tubi has the right to participate in the conversation and move quickly alongside Social, Brand, Talent, and Agency Partners to turn those opportunities into meaningful attention.
• Lead consumer-facing product storytelling by translating Tubi’s product and platform innovation into compelling consumer stories.
• Connect new features and experiences into broader shifts in how people discover, watch, and share entertainment.
• Expand the definition of earned media at Tubi in order to continually evolve where and how Tubi earns attention.

Requirements

• 10+ years of experience in consumer communications, public relations, cultural marketing, or related fields, ideally spanning entertainment, technology, media, or consumer brands.
• A track record of developing and executing earned-first ideas and consumer campaigns that generated conversation, not just coverage.
• Strong cultural instincts and curiosity about entertainment, creators, fandoms, and how audiences discover and share what they love.
• Excellent news judgment and an intuitive understanding of what makes an idea interesting to journalists and consumers.
• Fluency across traditional earned media and newer channels of influence, with a point of view on how communications is changing.
• Ability to translate product innovation and technology features into accessible, human stories.
• Strong storytelling and strategic writing skills.
• Experience leading agency partners through ambiguity, competing priorities, and fast-moving news cycles.
• Collaborative instincts and the confidence to challenge ideas constructively when the earned premise isn’t there.

Benefits

• This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.