Responsibilities

• Translate global marketing strategy into a North America campaign approach that supports business growth and community expansion
• Lead development of role-based, persona-driven campaign strategies grounded in Gartner research and client priorities
• Deliver integrated, multi-channel campaigns that drive qualified leads, C-level engagement, and community registrations and participation
• Operationalize segmentation strategies that reflect industry, role, and buying group dynamics
• Manage and develop a team of North America Campaign Marketing Managers
• Serve as a player-coach, actively contributing to campaign strategy while elevating team performance
• Foster a culture of accountability, collaboration, and continuous improvement
• Establish clear performance expectations aligned to business outcomes and C-level member impact
• Collaborate closely with Community Program teams to align marketing with C-level engagement strategies and member value
• Partner with the International Campaign Marketing Lead to ensure consistency with global standards while helping to adapt for regional variances

Requirements

• 8–12 years in B2B campaign marketing, demand generation, or integrated marketing, preferably in a subscription, insights, or services-based business
• Experience marketing to senior executive audiences (C-suite strongly preferred)
• Proven success leading high-performing marketing teams and delivering measurable business results
• Experience operating within a global, matrixed organization
• Strong strategic mindset with the ability to connect research insights to marketing execution
• Deep expertise in audience segmentation, persona development, and lifecycle marketing
• Data-driven with strong analytical and performance management skills
• Exceptional stakeholder management and ability to influence across functions
• Comfortable operating at both strategic and tactical levels
• Strong communication skills with the ability to articulate impact to senior leaders

Preferred

• Experience marketing to senior executive audiences (C-suite strongly preferred)
• Strong strategic mindset with the ability to connect research insights to marketing execution

Benefits

• Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
• In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.