Director of Communications

Orange, CA (On-site)

$160K/yr – $180K/yrDirector/Executive6+ years expFull time

Posted 8 days ago

Job Summary

Own the end-to-end PR program for WeShare Health, shaping strategy, media outreach, and crisis readiness across healthcare media.

  • Define pitch strategies and story angles that generate meaningful coverage across healthcare trade, business, and regional and national consumer media
  • Manage content and messaging across blogs, LinkedIn, executive bylines, and internal communications
  • Measure impact with KPIs linking coverage to business results

Job Description

Responsibilities

  • Develop pitch strategies and story angles that generate meaningful coverage across healthcare trade, business, and regional and national consumer media
  • Identify news cycles, policy developments, and white-space opportunities to insert WeShare Health into relevant conversations
  • Write and manage content across blogs, LinkedIn, executive bylines, and internal communications
  • Support crisis communications planning and response
  • Activate and maintain PR infrastructure: editorial calendars, media databases, coverage tracking, messaging frameworks, and agency management protocols
  • Co-create KPIs and reporting that connect coverage, share of voice, and sentiment to business impact

Requirements

  • 6+ years of progressive PR or communications experience
  • Track record of securing earned media in national, regional, and trade publications
  • Strong writing skills, with the ability to mirror different executive voices
  • Experience managing PR agencies or consultants
  • Ability to work effectively in a matrixed environment without direct authority
  • Builder's mindset and a positive, team-player orientation

Preferred

  • Experience with Reddit, LinkedIn or community-platform engagement
  • Experience in digital health or health insurance

Benefits

  • Competitive salary and benefits package, including health, dental, and vision insurance, 403(b) with company match
  • Ability to make important enhancements to the Healthcare industry.
  • Great culture where you work with the founders and key stakeholders in a relaxed, but innovative atmosphere.
WeShare Health logo

WeShare Health

3.6 Glassdoor

WeShare Health is a nonprofit Healthcare Sharing organization founded in 2018 and designed to stand apart as a simple, affordable alternative to traditional health insurance. Built on the historic mutual-aid concept originally utilized by the Amish and Mennonite communities, members contribute monthly to share one another’s eligible medical expenses. As healthcare costs rise, we offer access to fair, stable pricing at 30 to 60 percent less than traditional health insurance. WeShare Health currently supports over 100,000 members and has shared more than $50 million in shared medical expenses to-date. With the nation’s largest Preferred Provider Organization (PPO) network, WeShare Health members have access to over 1.2 million providers and 68,000 pharmacies, along with discounted memberships to healthy lifestyle organizations like Noom, BetterHelp, and Amwell. Members aren’t restricted by enrollment windows either, empowering them to access the care they need when they need it.Our purpose is clear: people before profit. And the reviews prove it: rated 4.6 out of 5 on Google by members and certified as a Great Place to Work® by our employees.

Founded in 2018
Norfolk, Virginia, USA
53 employees (9 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$160K/yr – $180K/yr

Taken straight from the job posting.

Communications median pay in the United States

$93K/yr

Most pay falls between $70K and $138K. Based on 5,779 salaries.

See all WeShare Health salaries

Marketing Team

Marketing Team Size
8 (15% of company)
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
20.2K
Traffic Source Mix
Search
16%
Direct
25.8%
Referral
15.6%
Social
5.5%
Paid
25%

Headcount Trend

Current headcount: ~53
WeShare Health logo

Director of Communications

WeShare Health · Orange, CA · On-site