Director, Communications - US Vaccines

Responsibilities

• Co-lead the development and execution of integrated communications strategies across portfolio brands, late-stage pipeline assets, and launches —aligned with business priorities and grounded in audience insights and data analytics
• Act as a central point of accountability for asset-level communications, ensuring seamless integration across media, digital, internal, and stakeholder engagement channels (i.e. approval and launch communication plans for assets/brands, disease state awareness, medical congresses, etc).
• Provide strategic counsel to senior leaders, translating complex scientific and business narratives into compelling, accessible storytelling
• Drive end-to-end execution of communications plans, including budget management, with a focus on measurable impact and continuous optimization
• Lead the development of high-quality, multi-channel content (earned media, social, executive platforms, internal communications), incorporating digital-first and AI-enabled content approaches
• Use data, social listening, and AI-driven insights to refine messaging, identify opportunities, and anticipate risks in real time
• Generate sustained, positive visibility across traditional and digital media channels around product milestones, disease awareness, and corporate priorities
• Build and strengthen GSK’s external voice by developing spokespeople and enhancing executive visibility across platforms (e.g., LinkedIn, speaking engagements, media interactions)
• Partner with advocacy groups, media, and external stakeholders to advance disease education and unbranded engagement initiatives
• Ensure effective pull-through of above-brand and reputational campaigns, reinforcing trust and leadership in key therapeutic areas

Requirements

• Bachelor’s degree in Communications, Public Health, or related field (e.g., English, Government, History)
• 8+ years of strategic communications planning and execution
• Disease awareness and/or branded campaign development
• Leadership experience, including influencing senior stakeholders
• Stakeholder engagement across complex, matrixed environments
• Experience in multi-channel content creation (digital, visual, storytelling formats).
• Experience in issues and crisis communications

Preferred

• Master’s degree in Communications, Public Health, or related field
• 10+ years of communications experience (internal and external), including pharmaceutical/biotech experience
• Experience in specialty, oncology, or priority therapeutic areas preferred
• Experience integrating digital tools, data analytics, and/or AI-enabled capabilities into communications planning and execution
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Deep understanding of the evolving media landscape, including social, digital, and influencer ecosystems
• Proven ability to engage effectively in a matrix organization and influence without direct authority
• Experience advising senior leaders on media engagements and complex announcements
• Strong knowledge of healthcare policy, media landscape, and key industry stakeholders
• Exceptional written and verbal communication skills, with the ability to simplify complex topics under tight timelines

Benefits

• Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.