Responsibilities

• Develop client-facing earned media strategies that drive coverage, create distinction, and help clients break through with key media and consumers
• Generate buzz for product launches, brand announcements, partnership news, retail expansion, tastemakers and executive voices
• Identify and develop proactive storylines around consumer behavior, category trends, product innovation, partnerships and cultural moments
• Leverage expertise and background to push client into new creative storytelling territories
• Cultivate and leverage strong relationships across consumer lifestyle, technology / innovation, wellness, fashion, fitness, sports, food & beverage, business and trade media, as well as relevant creators and tastemakers
• Lead targeted product seeding and sampling programs, from audience strategy and media/creator targeting through outreach and follow-up
• Develop founder and executive visibility strategies, including thought leadership, profile opportunities, trade media and business storytelling
• Play a key role in driving the day-to-day aspects of account work including strategy, messaging development, pitch creation, event execution, measurement, story ideation, product seeding and more
• Understand clients’ industry, history, vision, and challenges; anticipate their needs, and capitalize on new opportunities to help create ownable, PR-driven moments that build buzz
• Provide input and support on account management elements, including budgeting, client billing, vendor invoicing, reporting, and recapping, etc

Requirements

• Bachelor’s degree in a relevant field from an accredited college or university
• 5-7 years of relevant experience in media relations, including a previous focus on Music/Entertainment, Retail, Fashion, Sports or Fitness, Health/Wellbeing, or Gaming
• Additional expertise and relevant experience across the Food and Beverage category
• Proven track record contributing to high performing teams and clients
• Strong, relevant relationships with top tier media, tastemakers, etc. – and the ability to leverage for earned results
• Strong understanding of Gen Z consumers and lifestyle trends across pop culture, as well as a deep understanding of new media and evolving media landscape
• Fundamental understanding of Integrated Communications tactics
• Strong consumer media instincts with the ability to flex between consumer/lifestyle storytelling and business/trade communications
• Experience working with founders, senior executives, talent, athletes and/or creators is a plus
• Experience supporting product launches, sampling/seeding programs and experiential activations

Benefits

• DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.