Responsibilities

• Lead overall partnerships, PR, and communications strategy to elevate BodyHealth’s brand visibility, credibility, and market positioning.
• Develop and execute high-impact brand partnerships (influencers, athletes, practitioners, media, and strategic collaborators) that drive awareness and long-term brand equity.
• Own public relations strategy and execution, including media outreach, press relationships, storytelling, and agency management (if applicable).
• Build and manage a best-in-class influencer ecosystem, focusing on high-quality, brand-aligned partnerships—not just volume-based programs.
• Define and protect the brand’s external narrative and voice, ensuring consistency across PR, partnerships, social, and campaign activations.
• Oversee social media strategy (organic) to ensure alignment with broader brand storytelling, partnerships, and campaigns.
• Collaborate closely with Creative and DTC to align campaigns, product launches, and messaging with business goals and revenue priorities.
• Identify and activate culturally relevant opportunities (events, brand moments, collaborations) that position BodyHealth as a leader in the health and performance space.
• Provide leadership, coaching, and performance oversight for two direct reports: the Social Media Manager and Partnership Specialist, ensuring alignment with departmental goals and initiatives
• Establish performance frameworks and KPIs to measure the impact of partnerships, PR, and brand initiatives on awareness, engagement, and revenue influence.

Requirements

• 10+ years of experience in partnerships, PR, communications, or brand marketing, with a strong track record in health, wellness, beauty, or performance-driven consumer brands.
• Deep, established network across media, influencers, athletes, agencies, and key industry stakeholders; able to activate relationships immediately.
• Proven ability to secure high-impact partnerships and media coverage that elevate brand perception and drive measurable business results.
• Strong brand instincts and storytelling ability, with experience shaping and scaling a brand’s external narrative.
• Demonstrated success operating as a player-coach, able to both execute personally and lead a small, high-performing team.
• Solid understanding of DTC business models and marketing economics (including how partnerships and PR influence revenue, CAC, and LTV).
• Experience managing agencies and external partners, with the ability to hold a high bar for performance and outcomes.
• Executive presence and communication skills, with the ability to advise senior leadership and represent the brand externally at a high level.

Benefits

• 15 days PTO
• 5 sick days
• 10 paid company holidays
• Medical, Dental, Vision
• Discount on all products!