Responsibilities

• Create and execute an enterprise communications strategy aligned with organizational priorities, mission, values, brand standards, and business objectives.
• Serve as communications advisor to the Executive Leadership Team, Executive Directors, TrueSpan leadership, the Foundation, and department leaders.
• Lead message development, writing, editing, tone, audience segmentation, channel selection, timing, visual presentation, and distribution planning.
• Establish communications governance, style standards, review protocols, templates, editorial calendars, approval processes, and message archives.
• Develop executive communications, including leadership emails, speeches, talking points, presentations, Board communications, video scripts, and public statements.
• Lead resident and family communications for operational updates, policy changes, construction updates, service enhancements, significant concerns, and enterprise initiatives.
• Oversee community newsletters, TrueSpan content, resident presentations, town halls, institute-level memos, partner communications, and high-visibility publications.
• Provide counsel for sensitive issues, reputational risk, organizational change, emergencies, and crisis response.
• Lead proactive public relations and media relations, including story development, press releases, media materials, interview preparation, and reputation-building opportunities.
• Identify and amplify resident achievements, partner accomplishments, community partnerships, volunteer efforts, clinical excellence, innovation, philanthropy, and organizational milestones.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, English, Business, or a related field.
• Minimum of seven years of progressively responsible communications, public relations, corporate communications, or related experience, including leadership responsibility.
• Demonstrated experience developing executive, internal, resident, stakeholder, crisis, and public-facing communications.
• Experience leading communications professionals and managing agencies, freelancers, vendors, budgets, and complex production schedules.
• Exceptional writing, editing, presentation, and message-development portfolio across multiple formats and audiences.
• Strong judgment, discretion, diplomacy, project management, and ability to manage competing deadlines.

Preferred

• Experience in senior living, healthcare, hospitality, luxury services, nonprofit organizations, or another regulated and reputation-sensitive environment; experience supporting executives, Boards, and multi-site operations; and familiarity with Southwest Florida media