Responsibilities

• Further develop and refine KIPP DC’s brand identity and key message points to strategically position KIPP DC in the D.C. community. Implement a complex brand migration strategy that drives investment in the evolving organizational identity and supports long-term priorities, including equity and inclusion.
• Oversee the rollout of KIPP DC’s new organizational identity across all internal and external communication channels to ensure consistency and strategic alignment.
• Develop training materials and conduct workshops for staff and stakeholders to ensure widespread understanding and adoption of the new brand identity.
• Monitor brand identity implementation and provide ongoing support to ensure consistent application across communication channels, in alignment with strategic goals.
• Identify, evaluate, and execute opportunities that enhance KIPP DC’s visibility among key audiences within the broader D.C. community.
• Write speeches, talking points, emails, and prepare presentation materials for executive leadership, aligning messages with organizational priorities.
• Create and manage engaging content that is consistent with KIPP DC’s brand—including social media posts, videos, blog posts, newsletters, direct mail, annual reports, and advertising—to attract attention and generate interest.
• Manage communications projects that require graphic designers, photographers, and video producers for marketing, PR, and creative support, considering time and budget constraints.
• Edit a wide range of written materials to ensure clarity, conciseness, and alignment with KIPP DC’s communication goals.
• Develop and execute a content strategy that elevates KIPP DC schools, aligns with organizational goals, and engages target audiences.

Requirements

• Bachelor’s degree required
• At least 7 years of communications, journalism, or content marketing experience
• Excellent writing, communication, design, and presentation skills
• Mastery of Microsoft or Google suite applications, project management software, email marketing platforms, constituent relationship management systems, social media, and digital advertising platforms

Preferred

• Experience in education
• Extraordinary attention to detail, both in planning and execution
• Ability to work in a demanding environment under tight deadlines, particularly in emergency situations
• Results-oriented team player who is dedicated to getting the job done

Benefits

• KIPP DC offers a robust benefits package including medical, dental, and vision insurances; various voluntary benefits; and employer paid benefits such as short term disability, long term disability, life insurance, and a membership to One Medical.